Real Lifestyle Network’s premier offering, Food first, a 24x7 channel dedicated to food today announced ‘Tuna is fresh’ as their Packaging partners. Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks in the US and also for prominent international markets. Axn, MTV, Telemundo or NBC are amongst some of the renowned brands that they have worked with.
“I am not gunning to be the number one agency, I am looking to be a good, respectable and profitable agency. We start with knowledge and the first thing I am doing is strengthening our knowledge resources. Because that, I believe is the starting point of our demonstration. We will look forward for integrated communication solutions. I think we are best with challenger brands and that is what I want to focus on.”
For clients, apart from media agencies, there are at least 150 other companies in the marketplace that can offer an array of solutions -- web, tracking, search and so on. There are many stakeholders who approach clients -- ours and competition’s. This is a challenge because it means marketing managers have more than their own agencies, to discuss communication problems today. We believe if we are able to understand digital domain well and start giving clients due recommendations, we can earn our respect back from where we are today.