Coca Cola India, that had initiated a review of its media duties last month, has decided on its media AoR. In the wake of a multi-agency pitch, the business has been awarded to Lodestar UM. The development breaks the 11-year old relation that Coca Cola had with Madison Media. Industry sources peg the business upwards of Rs 200 crore. Coca Cola officials have confirmed the development to exchange4media.
Omnicom Group has appointed Clara So as Director, Corporate Communications of Omnicom Group APIMA (Asia Pacific, India, Middle East and Africa), effective August 2, 2010. Based in Singapore, So’s prime responsibility is to develop and spearhead the Group’s regional communications, enhance its brand values and support business growth. So brings with her 20 years of experience in corporate communications, media and industry relations in the region, as well as more than 10 years of regional leadership experience in the airline and aviation industry, to the Omnicom Group. She joins Omnicom Group from Lufthansa, where she was Director, Head of Corporate Communications, Asia-Pacific. Prior to joining Lufthansa, So began her career at The PR Company Ltd, a public relations agency in Hong Kong, where she was responsible for developing new business, providing strategic PR counseling and account service, as well as supervising a full spectrum of media relations and executing branding campaigns f
NDS, a provider of technology solutions for digital pay-TV, has announced an increased focus on advanced advertising solutions in the Asia Pacific region, reinforced by the appointment of Darryn Rodricks as Director, Advertising Solutions, Asia Pacific. In this new role, Rodricks will be responsible for the positioning and sale of NDS’ advanced advertising solutions to major advertisers, advertising agencies, content providers and pay-TV operators across the Asia Pacific region. Rodricks is a seasoned advertising industry professional with 17 years of experience in the Asia Pacific region. For the previous nine years, he had held the position of Vice President of Integrated Sales and Marketing with STAR TV based in their Hong Kong office. In his role with STAR TV, he was responsible for running large integrated marketing campaigns across the region for STAR TV clients.
Birla Sun Life Insurance Company Ltd, a subsidiary of Aditya Birla Nuvo Ltd, has brought in Jayant Dua as Managing Director of the company. Dua will be based out of Mumbai. Prior to this, he had spearheaded Aditya Birla Insulators (ABI) in the capacity of President and CEO. Dua brings with him rich and diverse work experience across various facets of business like Sales, Marketing, IT and Strategy. He has been associated with the Aditya Birla Group for the last 14 years. Prior to his appointment with the Insulators Business, Dua had spent close to a decade in the Groups’ Cement Business in roles as diverse as Marketing, IT and Strategy.
BBC Worldwide Channels has appointed veteran pay-TV and media industry expert Deepak Shourie as Director, BBC Worldwide Channels, South Asia, reinforcing BBC Worldwide’s long-term commitment to India as a priority territory for its business. Based in Delhi, Shourie will take on responsibility for BBC Worldwide Channel operations across South Asia, and will spearhead the management of the channels in the region. Working with the senior management strategy team in Singapore and London, Shourie will report into Mark Whitehead, Senior Vice President and General Manager of BBC Worldwide Channels Asia.
From Vivid Bharati’s ‘Aap ki Farmaish to Red FM’s ‘Malishka ke Jasoos’, programming on radio has come a long way. With the industry gearing up for Phase III of FM expansion, exchange4media takes a look at how private FM players have been faring over the years. This report explores Red FM’s growth, its programming strategy and some major milestones along the way.
Bharat Sanchar Nigam Ltd (BSNL) has invited bids for supply of hoardings, front-lit flex boards and banners in Mandla SSA (secondary switching area) for a period of one year. The estimated cost of the work is Rs 400,000 and an EMD of Rs 10,000 is required for this tender.
Thane Municipal Corporation has invited EOIs from agencies, specialists, proprietary or partnership or consortium or in joint venture groups for planning, designing, providing and implementing of street furniture master plan for Zones I, II and III of Thane city against entire ad rights for the city on a public-private-partnership or build-operate-transfer basis. The EMD required for this EOI is Rs 1 crore.
Maxus has brought in V Narayanan as General Manager to share the responsibilities along with Mausumi Kar at the agency’s Delhi office. He will report to Ajit Varghese, MD, Maxus India. Narayanan comes with over 15 years’ experience and with a strategic bent of mind.
Does brand philosophy work for real estate brands? What is the most effective way of marketing real estate brands? These and other relevant issues concerning the real estate industry came under the scanner at the exchange4media organised ‘Impact Roundtable on Real Estate Marketing’, held in the NCR on August 4, 2010. The event was presented by Star News.
FICCI’s first ever Brand Summit, held in the Capital on August 5, 2010, saw enthusiastic response from industry honchos. The theme this year was ‘Challenges before an Integrated India: Bridging the Rural-Urban divide’. The session on ‘How will marketing transform as India grows younger’ saw some intense debate among the panellists comprising Piyush Pandey, Anil Sardana and TV Ramachandaran.
The first ever FCCI Brand Summit, held in Delhi on August 5, 2010, witnessed the participation of media stalwarts, who debated over the ‘Challenges before an Integrated India: Bridging the Rural-Urban Divide’. Among the topics discussed were ‘Would the aspirations of a disparate India ever be met through brands?’ and ‘How will brands ever address the widening economic disparities of these two Indias?’
Onam, the biggest of all festivals in the land of Kathakali and snake boats, is round the corner. Celebrated over a period of 10 days, the Onam carnival reaches its peak during the last three big days – which this year falls on August 21, 22 and 23 – and Malayalam dailies are already having a crack at the ad pie. exchange4media takes a look at what print media in Kerala have been up to in the run-up to Onam.
<p align=justify>I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy… In the next 5-10 years, we are getting into an era of segmented newspapers. Look at England… We have the Times and The Guardian right at the top of the SEC, but the numbers are very small. The bottom of the pyramid is The Sun, the tabloid with a ‘nude’ on page three. It’s a labourer’s newspaper, but it is the largest circulated newspaper in England. Then there is the Daily Mail, which is the middle class newspaper in England. Above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience.