Date-wise News

Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.

Noor Fathima Warsia 30-November-2010

There are many that follow in other people’s footsteps, hence lead a blander life. While, there are the some who follow their heart, take risks and follow their passion. They are known as game changers and they create a ripple, hence disturbing the balance in the environment.

exchange4media Staff 30-November-2010

The Asia Television Forum (ATF) enters its second decade with a theme that reflects the rapid growth of the region’s television industry on the background of economic optimism in Asia – “Above and Beyond”. Driven by greater interest in made-in-Asia content and cross-platform convergence, ATF is well-positioned as Asia’s leading content market.

exchange4media Staff 30-November-2010

After a nearly four-year stint at Everest Brand Solutions, N Padmakumar (Paddy), the National Creative Director, is moving on, but within the same group. Padmakumar’s next assignment is with Rediffusion as its National Creative Head.

exchange4media Staff 30-November-2010

Charles Cadell, CEO, Lowe Lintas India, is completing his term with the company on December 31, 2010. Following this, Cadell will exit the agency and take another assignment overseas. Joseph George, who has been Deputy CEO with the company for some time now, would step into Cadell’s shoes. Cadell has confirmed the development to exchange4media.

Tuhina Anand 30-November-2010

Dentsu India’s flagship full service and fully integrated agency, Dentsu Marcom, has won the advertising duties for the Smartclass brand from Educomp Solutions, India’s largest education company providing diversified education solutions.

exchange4media Staff 30-November-2010

Ahmedabad-based Ignite Mudra has rebranded Vinsura Wines to give it a distinct identity. The new logo is that of a grape leaf with ‘Vinsura Vineyards’ mentioned under the logo. The branding exercise is an attempt to showcase the company’s maturity and attention to detail.

exchange4media Bangalore Bureau 30-November-2010

A recent research report on Conversational Advertising commissioned by mobile messaging advertising network SinglePoint has revealed that the Indian market for Conversational Advertising will be worth $238 million by 2015. The research, conducted by mobileSQUARED, provides insight on the growth and drivers of Conversational Advertising in India.

exchange4media Staff 30-November-2010

86 per cent of Indians feel let down by the news of senior journalists being compared to fixers following the revelations of the Niira Radia tapes, as per the ‘impact Synovate Opinion Poll’. The poll attempts to find out find out whether corruption is permeating departments believed to be squeaky clean.

Akash Raha 30-November-2010

Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”

Jhinuk Sen 30-November-2010

Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced their plans to launch channels dedicated to food – Food First by Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor. Is the Indian market ready for such focussed specialisation?

Shikha 30-November-2010

While some believe that tier-three channels play a key role in building frequency and even brands, for some others, they are a complete no-no. In the second part of this special report on tier-three channels, we find out if they can survive the GRPs battle.

Shikha 30-November-2010

After announcing its resurgence in the Indian market with the launch of a new range of LED and LCD television sets recently, Akai is now bullish on the mobile market and is looking forward to the digital medium in the coming year. Pranay Dhabhai, MD, Akai India, shares the company’s growth plans and more in conversation with exchange4media.

Preeti Hoon 30-November-2010