Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.
There are many that follow in other people’s footsteps, hence lead a blander life. While, there are the some who follow their heart, take risks and follow their passion. They are known as game changers and they create a ripple, hence disturbing the balance in the environment.
The Asia Television Forum (ATF) enters its second decade with a theme that reflects the rapid growth of the region’s television industry on the background of economic optimism in Asia – “Above and Beyond”. Driven by greater interest in made-in-Asia content and cross-platform convergence, ATF is well-positioned as Asia’s leading content market.
Charles Cadell, CEO, Lowe Lintas India, is completing his term with the company on December 31, 2010. Following this, Cadell will exit the agency and take another assignment overseas. Joseph George, who has been Deputy CEO with the company for some time now, would step into Cadell’s shoes. Cadell has confirmed the development to exchange4media.
Ahmedabad-based Ignite Mudra has rebranded Vinsura Wines to give it a distinct identity. The new logo is that of a grape leaf with ‘Vinsura Vineyards’ mentioned under the logo. The branding exercise is an attempt to showcase the company’s maturity and attention to detail.
A recent research report on Conversational Advertising commissioned by mobile messaging advertising network SinglePoint has revealed that the Indian market for Conversational Advertising will be worth $238 million by 2015. The research, conducted by mobileSQUARED, provides insight on the growth and drivers of Conversational Advertising in India.
86 per cent of Indians feel let down by the news of senior journalists being compared to fixers following the revelations of the Niira Radia tapes, as per the ‘impact Synovate Opinion Poll’. The poll attempts to find out find out whether corruption is permeating departments believed to be squeaky clean.
Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”
Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced their plans to launch channels dedicated to food – Food First by Real Lifestyle Network and FoodFood by Astro and chef Sanjeev Kapoor. Is the Indian market ready for such focussed specialisation?
After announcing its resurgence in the Indian market with the launch of a new range of LED and LCD television sets recently, Akai is now bullish on the mobile market and is looking forward to the digital medium in the coming year. Pranay Dhabhai, MD, Akai India, shares the company’s growth plans and more in conversation with exchange4media.