The Dentsu India Group announced today the appointment of Titus Upputuru as Executive Creative Director, Dentsu Marcom. In his new role, Titus will lead the agency’s creative efforts on Honda (cars and bikes), Sharp and new businesses. Based out of Delhi, Titus will report in to Hiroshi Omata, Chief Operating Officer, Dentsu Marcom.
Neil Hudspeth, Regional Digital Director Asia Pacific, Leo Burnett, spoke to exchange4media while on a visit to Delhi. He talked about the reason why he believes that the investment in, and engagement with, digital media is going to accelerate in 2011. Digital is now integrated into video, into outdoor and print, particularly through mobile, which is growing exponentially. Technology is important, not for the wow factor but because it is a part of people's lives.