Date-wise News
World Sim India Business assigns its online business to Ignitee Digital solutions Pvt Ltd?blur=25

Ignitee Digital solutions Pvt Ltd has added another client to its kitty, World Sim, which is an international pre-paid GSM sim card. Ignitee Digital Solutions will provide search engine optimisation (SEO) and search engine marketing (SEM) services to create awareness on World Sim’s products and services.

exchange4media Staff Dec 1, 2010 8:50 AM

Changes at Rediffusion Group: Mahesh Chauhan quits, D Rajappa takes over; Dhunji Wadia heads to Everest?blur=25

Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.

Noor Fathima Warsia Dec 1, 2010 8:43 AM

Alfonso Rodés Vilà, CEO, Havas Media, turns Guest Editor for

November 30, 2010 may be the first time when Alfonso Rodés Vilà, CEO, Havas Media, turned Editor, but his selection and advise on how to approach stories and developments of the day did not reflect it.

Noor Fathima Warsia Dec 1, 2010 8:25 AM

Notes from the Guest Editor’s desk: These are dynamic, interconnected, socially focused times, says Alfonso Rodés Vilà, Global CEO, Havas Media?blur=25

Alfonso Rodés Vilà, Global CEO, Havas Media, shares his views on how the new socially conscious consumers’ search for meaning will shape global trends and the impact this will have on the way agencies and brands do business in India...

Alfonso Rodes Dec 1, 2010 8:05 AM

Fortifying India ops, Havas Media to launch media agency Arena & mobile specialist Mobext?blur=25

Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would also be launching mobile marketing agency, Mobext, that falls under Havas Digital. In a conversation with exchange4media, Alfonso Rodés Vilà, Global CEO, Havas Media, informed that the launches were earmarked for 2011.

Jhinuk Sen Dec 1, 2010 8:04 AM

Professor Nouriel Roubini to participate in JK Organization’s Event?blur=25

World famous economist Prof. Nouriel Roubini of New York University will be delivering the centennial lecture in memory of Lala Lakshmipat Singhania organized by JK Organization in association with The Economic Times on 2nd December at New Delhi.

exchange4media Staff Dec 1, 2010 8:02 AM

R Jagannathan joins Web18 as Editor – Web18 Business & Financial Media?blur=25

R Jagannathan, who was earlier Executive Editor at DNA, will be joining Web18 as Editor, Business & Financial media. Web18 operates financial portals and services including and Jagannathan’s mandate is to provide editorial direction and manage content strategy for existing financial brands in the Web18 portfolio as well as spearhead new initiatives on the content side which the network will announce soon.

exchange4media Staff Dec 1, 2010 8:01 AM

The intent is to make eco-friendliness the brand recall: Harkirat Singh, MD, Woodland India.?blur=25

“We have always been an outdoor brand and very much in tune with nature. Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products,” says Harkirat Singh, MD, Woodland India.

exchange4media Staff Dec 1, 2010 7:58 AM

PerceptH adds Deepak Fertilizers biz to its kitty?blur=25

PerceptH has bagged the Deepak Fertilisers and Petrochemicals Ltd account following a multi-agency pitch that saw the participation of five agencies. The account size is pegged at around Rs 10-12 crore. TBWA and Xebec were the incumbent agencies on the business. The account also includes Ishanya Mall, Deepak Fertilisers’ retail property.

Shikha Dec 1, 2010 7:56 AM

A ‘Raw’ battle for the youth TG?blur=25

The ‘Raw’ battle to lure the youth was out in the open when MTV announced its ‘Stay Raw’ philosophy last week, and Bindass launched its own ‘Raw’ campaign showing the channel’s positive ratings performance in 2010. While the content options for the youth are increasing, another interesting point to note is that the youth connect has moved beyond television.

Fatema Rajkotwala Dec 1, 2010 7:55 AM

Corrigendum in newspapers – sign of credibility??blur=25

The media industry in the recent past has been plagued by quite a few ‘controversies’ ranging from corporate lobbying to plagiarism. When it comes to a credible edit, what is the perfect recipe? Does publishing corrigendum feature in the mix and is it enough? Some senior editors and media experts share their views.

Akash Raha Dec 1, 2010 7:52 AM