Ignitee Digital solutions Pvt Ltd has added another client to its kitty, World Sim, which is an international pre-paid GSM sim card. Ignitee Digital Solutions will provide search engine optimisation (SEO) and search engine marketing (SEM) services to create awareness on World Sim’s products and services.
Rediffusion has had an eventful year. Adding to that, the company is set for a slew of senior level changes. Mahesh Chauhan, Group CEO, Rediffusion has quit the company. D Rajappa, President, Everest Brand Solutions has been moved to Rediffusion Y&R to head the agency. Dhunji Wadia, who had quit JWT India six months back, replaces D Rajappa at Everest.
Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would also be launching mobile marketing agency, Mobext, that falls under Havas Digital. In a conversation with exchange4media, Alfonso Rodés Vilà, Global CEO, Havas Media, informed that the launches were earmarked for 2011.
R Jagannathan, who was earlier Executive Editor at DNA, will be joining Web18 as Editor, Business & Financial media. Web18 operates financial portals and services including Moneycontrol.com and Poweryourtrade.com. Jagannathan’s mandate is to provide editorial direction and manage content strategy for existing financial brands in the Web18 portfolio as well as spearhead new initiatives on the content side which the network will announce soon.
“We have always been an outdoor brand and very much in tune with nature. Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products,” says Harkirat Singh, MD, Woodland India.
PerceptH has bagged the Deepak Fertilisers and Petrochemicals Ltd account following a multi-agency pitch that saw the participation of five agencies. The account size is pegged at around Rs 10-12 crore. TBWA and Xebec were the incumbent agencies on the business. The account also includes Ishanya Mall, Deepak Fertilisers’ retail property.
The ‘Raw’ battle to lure the youth was out in the open when MTV announced its ‘Stay Raw’ philosophy last week, and Bindass launched its own ‘Raw’ campaign showing the channel’s positive ratings performance in 2010. While the content options for the youth are increasing, another interesting point to note is that the youth connect has moved beyond television.
The media industry in the recent past has been plagued by quite a few ‘controversies’ ranging from corporate lobbying to plagiarism. When it comes to a credible edit, what is the perfect recipe? Does publishing corrigendum feature in the mix and is it enough? Some senior editors and media experts share their views.