From hesitant baby steps to a reporter on the prowl, Tasneem Limbdiwala’s journey has been quite eventful at exchange4media. She is looking forward to some scintillating work from agencies in 2011 and also the emergence of some creative talent to watch out for.
A transformation from being a qualified ‘media’ lawyer to a full-fledged journalist and the journey henceforth is what 2011 holds for Shubhangi Mehta. With a whole new world of possibilities opening up, she gets an adrenalin rush just thinking of being on her toes all the time!
For Nitin Pandey, 2011 will be all about just going ahead and doing it… errr, we mean some insightful stories. As he graduates from a cub reporter to a hard-nosed news ‘chaser’, Pandey recounts his journey, his dreams, some deviations and distractions and above all, his determination.
There are a lucky few among us who love the shoes they are in, and being a journalist is that mode for Fatema Rajkotwala. Broadcast industry is her forte and her enthusiasm is infectious as she charts out her growth path for 2011. And in the process, the lady has managed to shed her ‘numerophobia’.
This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this what will make or break 2011? Things out of the ordinary, amplified, viewed through a kaleidoscope and presented perfectly gift wrapped on your table, wonders Jhinuk Sen.
The year 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…
People and account movements always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket movements. Be it the Airtel or ICC World Cup 2011 or Coca-Cola accounts or top level people movements like Les Margulis or Charles Cadell, the breaking news continued…
Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.