What makes companies and brands like Britannia, McDonalds, Big Bazaar, Micromax, Nestle Maggie tick in the Indian marketplace? Are there success mantras – like the proverbial 4Ps expounded by Dr Philip Kotler? Which product & services categories are driving marketing thinking & practices in India? And of course which marketers stand for marketing excellence in our country? These are some questions that we have tried to answer through our annual special issue & award-show that celebrates Pitch India’s Top 50 Marketers.
The infamous nexus between big business and politicians has been traditionally facilitated by corrupt sections of the bureaucracy. Certain journalists become bit players in this pernicious project. Independent journalist and educator Paranjoy Guha Thakurta analyses who said what in the Niira Radia tapes case.
Amongst nine key players in the Hindi general entertainment channels, there are also those that corner lower GRPs than the other GEC players or players from other genres. How do advertisers and media agencies view these tier-three channels? Are they truly effective in frequency building and brand building? What is the road ahead for them?
Print advertising of instant foods/ meals was up by 30 per cent during January-October 2010, compared to same period in 2009. High advertising share of frozen foods under the instant foods/ meals category was seen during this period. Suguna Poultry Farm Ltd was the No. 1 advertiser of instant foods/ meals category in print.
Pantaloons, one of India’s leading fashion retailers from the Future Group stable, has acquired a new milestone with style and flair. Expanding its retail presence, Pantaloons launched its 50th store in the country in Delhi. The Group also plans to spread to smaller cities and was open to standalone stores as well as stores in malls.
India has not been the best of markets for the public relations industry. Most journalists eye ‘PR people’ with doubt and skepticism, and as people who call either to push press releases or sell a story. Well, even as PR professionals have to battle with all of that, the Niira Radia tapes have put PR in a whole new ‘light’, and I find myself wondering what are the likes of Vaishnavi and Vitcom thinking right now…
HT readers were in for a shock on November 28, 2010, when Vir Sanghvi informed in his weekly column that ‘Counterpoint would be taking a break’. This, following the Radia tapes’ controversy, would indeed have raised a few eyebrows. In a conversation with exchange4media, Sanghvi explained more on this decision, and what could now be expected from ‘Counterpoint’.
“Life Insurance is a long term business and thus long term sustainable profitability is the key. The industry is already very competitive with 23 players and in the new challenging scenario; I would expect consolidation and productivity being far more important than break-neck growth. In the coming years, companies that can strike the balance between creating value for the customers and the shareholder capital will sustain and achieve the break even mark.”