Hindustan Times is set to launch a new initiative – ‘Switch on Mumbai. Switch off TV’ – which seeks to get Mumbaikars to switch off their TV sets and step out to explore and enjoy Mumbai with family and friends. The initiative is meant for a day on January 29, 2011.
The economy is back in the fast lane, and so are the spends on media. There are about Rs 25,000 crore at stake and the media decision makers would decide how this money would be spent. So how do they decide where to put their money? Last year, we introduced the Pitch Media BrandOmeter, which tries to gauge the perception of media planners and buyers about media brands and what factors influence their plan.