Date-wise News
The year 2010 saw a re-ignition of sorts for newspapers. Regional papers dreamt big, a trend that will definitely continue in 2011.
Nitin Pandey Jan 13, 2011 5:26 PM
In conversation with exchange4media, AAAI President Nagesh Alai speaks on agencies paying for research and AAAI being an active constituent of Broadcast Audience Research Council (BARC).
Fatema Rajkotwala Jan 13, 2011 4:34 PM
Hindustan Times is set to launch a new initiative – ‘Switch on Mumbai. Switch off TV’ – which seeks to get Mumbaikars to switch off their TV sets and step out to explore and enjoy Mumbai with family and friends. The initiative is meant for a day on January 29, 2011.
Akash Raha Jan 13, 2011 1:48 PM
‘Bigg Boss’ ended its fourth season on January 8, 2011 with a 6.7 TVR, helping Colors move up the ratings charts and remain rooted on the No. 2 position in its genre.
Fatema Rajkotwala Jan 13, 2011 11:48 AM
“Would you pay for essential news?” lessons from WSJ by Christine Brendle, Publisher of The Wall Street Journal Asia and Managing Director, Dow Jones & Co, Asia Pacific, in exchange4media’s Rewind 2010 special coverage.
Akash Raha Jan 13, 2011 11:45 AM
The economy is back in the fast lane, and so are the spends on media. There are about Rs 25,000 crore at stake and the media decision makers would decide how this money would be spent. So how do they decide where to put their money? Last year, we introduced the Pitch Media BrandOmeter, which tries to gauge the perception of media planners and buyers about media brands and what factors influence their plan.
e4m Desk Jan 13, 2011 10:18 AM
Marketing experts Dr. SR Singhvi, Sanjay Tripathy and Ashwini Deshpande discuss the art and science of re-branding at Pitch Marketing Academy.
Seiko Watch India Pvt Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has invited some of the mainline agencies to participate in the creative pitch.
Preeti Hoon Jan 13, 2011 9:17 AM
VGC’s new campaign for Aditya Birla Group, the fourth in the series of corporate ads, emphasises on the Group’s diverse industry existence.
Shubhangi Mehta Jan 13, 2011 9:16 AM
In the Hindi GEC space, Zee TV has seen a rise in ratings, inching closer to Colors at the second position, and further up from Sony at number four.
Fatema Rajkotwala Jan 13, 2011 9:15 AM
Real estate company Mantri Developers has come up with an eye-catching OOH initiative to promote its high end luxury tower project, Mantri Pinnacle.
Tuhina Anand Jan 13, 2011 9:15 AM
The refreshed BBC Entertainment channel is now available on cable and some DTH platforms in India, covering nearly 11 million households.
Nitin Pandey Jan 13, 2011 9:15 AM
MEASAT Satellite Systems has signed an agreement for the provision of two additional Ku-band transponders to Sun Direct, which expands the latter’s capacity on the MEASAT fleet to four transponders.
Mirchi Mobile, designed by Radio Mirchi in association with Spice Digital, will now also be available to Reliance and BSNL mobile subscribers.
Reliance Broadcast Network Ltd has confirmed their proposed acquisition of Imagine Showbiz, Turner’s Hindi music channel, through a buy-out from Cinestar Advertising.
exchange4media Mumbai Bureau Jan 13, 2011 9:13 AM
Following a multi-agency pitch, Scarecrow Communications has bagged the 360-degree communication mandate for Future Capital.
Tuhina Anand Jan 13, 2011 8:57 AM
Advertising technology company iAvatarZ Digital has tied up with Primetime international, a Mumbai based independent media sales house, to ramp up its sales effort in the Indian online advertising business.<br />
