Date-wise News

Pitching, a process that started merely to compare creative services, has today become a phenomenon deciding the fate of agencies. The big question is – what comprises a perfect creative pitch? e4m dissects the anatomy of a perfect pitch...

Deepika Bhardwaj 20-June-2011

As per the IRS 2011 Q1data, ‘Any Hindi’ monthly magazines have seen growth trends compared to IRS 2010 Q1. Meanwhile, negative trends in AIR numbers have continued for weekly and fortnightly magazines.

Nitin Pandey 20-June-2011

For English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies and fortnightlies, the growth has been positive.

Nitin Pandey 20-June-2011

Leading English dailies, Hindustan Times and The Times of India, have witnessed negative growth in AIR (Average Issue Readership) in the Delhi market; however, HT has reported positive growth in the NCR market as compared to IRS 2010 Q1.

Nitin Pandey 20-June-2011

As per IRS 2011 Q1, Hindi business newspapers have seen mixed results – while Business Standard Hindi has grown in double digits, Business Bhaskar has declined sharply.

Nitin Pandey 20-June-2011

India’s top marketers, cutting across sectors, opine on 10 questions ranging from issues to concerns for the marketing fraternity. What do they think and how are they tackling them...

exchange4media Staff 20-June-2011

Zee TV has announced a new brand identity featuring a new logo with the slogan ‘Umeed Se Saje Zindagi’ with the objective of taking forward a progressive outlook for the channel.

exchange4media Staff 20-June-2011

Cannes Lions has introduced Holding Company of the Year award, Creative Effectiveness award & The Lion of St Mark this year. The Festival has made some changes to the Agency of the Year award. It has also introduced more for young marketers and young suits at the Festival. And to reflect all changes, the Festival has also got a strapline this year on.

Noor Fathima Warsia 20-June-2011

After having sorted any travel and settling-in issues, the India camp is getting comfortable in the sunny Cannes city, discussing who else is here, and who is winning...

Noor Fathima Warsia 20-June-2011

As the Cannes Lions International Festival of Creativity begins, Indian agencies have already begun the race for the metal. Mudra is aggressive at Cannes too and is leading the India shortlist tally in the first three categories. BBDO follows closely behind.

Noor Fathima Warsia 20-June-2011

It’s been over four years since Condé Nast entered India. In this short period, the group has created a multimedia platform reaching out to the affluent in India. In keeping with this, Conde Nast India has now launched a corporate campaign, titled ‘The Necessity of Luxury’.

Tasneem Limbdiwala 20-June-2011

As communication services get more impacted by changing technologies, organisations are ready to shift budgets to riskier activities, including the likes of becoming a publisher and building marketing technology solutions, or in other words, looking for tighter connection with their tech teams.

Noor Fathima Warsia 20-June-2011

Jagran Prakashan Ltd (JPL) has launched its Punjabi newspaper, ‘Jagran Punjabi’, on June 18, 2011. With this launch, JPL is looking at adding newer readers, newer markets and strengthening Jagran’s presence in entire Punjab.

exchange4media Staff 20-June-2011

This year, three Indian entries have made it to the PR Lions shortlist. BBDO India, Mumbai has two entries shortlisted, while Mudra Communications, Mumbai has one entry shortlisted.

exchange4media Staff 20-June-2011

In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.

Tasneem Limbdiwala 20-June-2011

Cannes Lions 2011 got underway on June 19, 2011. And the first of the shortlists – Direct Lions – has been announced. Six entries from India have been shortlisted in Direct Lion category. Mudra Communication has four entries shortlisted, while Grey Worldwide and Contract Advertising have one entry each shortlisted.

exchange4media Mumbai Bureau 20-June-2011

Celebrating the centennial of David Ogilvy’s birth, Ogilvy and Mather is launching an annual series of lectures on inspiration at this year’s Cannes Lions. Sir Ken Robinson, author, education reformer and evangelist of ‘Pervasive Creativity’ will be addressing the inaugural seminar.

exchange4media Staff 20-June-2011

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