Date-wise News
UTV channels to debut on TM’s HyppTV

UTV Global Broadcasting Limited (UGBL), the broadcasting arm of UTV Software Communications Limited has signed up for the launch of its channels, UTV Bindass

exchange4media Mumbai Bureau Jan 21, 2011 5:35 PM

Channel [V] launches its second fiction show

Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!

exchange4media Mumbai Bureau Jan 21, 2011 5:32 PM

Star Movies joins the Oscar mania

Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.

exchange4media Mumbai Bureau Jan 21, 2011 4:20 PM

Allied Media appoints Navroze Hodiwala General Manager, Strategy, Percept Media

Navroze Hodiwala who has been in the Mumbai media panorama from the past 13 years is all set to join allied media as General Manager, Strategy, Percept Media.

Shubhangi Mehta Jan 21, 2011 2:24 PM

FM Phase III rollout: e-auction plan finalised

Ball has been set rolling for the third phase of FM expansion in India. The Group of Ministers on FM Phase III rollout, at a meeting on January 19, 2011, decided on the e-auction method.

exchange4media Staff Jan 21, 2011 12:45 PM

iZone International: Google Doodle placed in the hands of schoolchildren

Google has announced a doodle contest for kids in the US, wherein they will get a chance to design the logo themselves, and earn a scholarship and a technology grant for their school as well.

exchange4media Staff Jan 21, 2011 9:07 AM

Blogworks unveils second edition of Social Media Report

The social media report released by Blogworks and The Nielsen Company shares the nature and level of social media usage by businesses and brands in India; channels and impact; objectives and measurement.

exchange4media Staff Jan 21, 2011 9:05 AM

Maruti drives to think big

Maruti Suzuki India Ltd, in their endeavour to promote worthy business ideas is back once again this year with ‘WagonR Think Big Challenge 2’. Launching on January 21, 2011, ‘WagonR Think Big Challenge 2’ is an initiative to bring out the most innovative and unique business ideas by acting as a platform for all those who are looking for a support to start with.

exchange4media Staff Jan 21, 2011 8:14 AM

M&C Saatchi bags creative duties of Amar Remedies’ personal care biz

Amar Remedies has assigned the creative mandate for its personal care business to M&C Saatchi following the agency recently completing the launch project of Amar Remedies’ Clove Gel Toothpaste brand.

Shubhangi Mehta Jan 21, 2011 8:12 AM

GoAir to fly with Everest Brand Solutions

Everest Brand Solutions has bagged the creative duties of Mumbai-Based low-cost airline GoAir. The win comes on the back of a multi-agency pitch that saw the participation of six agencies.

Shubhangi Mehta Jan 21, 2011 8:10 AM

Amol Dighe joins Unilever as Regional Media Buying & Operations Head, Asia Amet

Unilever has appointed Amol Dighe as Regional Media Buying and Operations Head for Asia Amet.

Noor Fathima Warsia Jan 21, 2011 8:06 AM

FACE2FACE: Fusion Events bags mandate to manage BAJA-SAE India 2011

Fusion Events has bagged the mandate to manage BAJA-SAE India, the Indian leg of BAJA-SAE, the international intercollegiate engineering design event for the fourth time in a row.

exchange4media Staff Jan 21, 2011 8:04 AM

Dabur skin care pitch update: Client denies Grey’s involvement

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

Preeti Hoon Jan 21, 2011 7:59 AM

iZone International: Uncensored Playboy on the iPad from March

Playboy founder Hugh Hefner has announced via Twitter that Playboy magazine would be available, uncensored, on the iPad from March 2011, a huge departure from Apple’s earlier steadfast zero-pornography stance.

exchange4media Staff Jan 21, 2011 7:53 AM

Mobile advertising in India grew by 217 pc in 2010: Dr KF Lai, CEO, BuzzCity

Mobile advertising in 2010 grew by 217 per cent, according to a study by BuzzCity. The mobile media marketing firm’s CEO, Dr KF Lai, said that serious innovation was the key to continued prosperity.

exchange4media Staff Jan 21, 2011 7:51 AM

Inquilab celebrates 72nd anniversary with special issue today

Urdu daily Inquilab is celebrating its 72nd anniversary this year. The paper has come up with a special edition on January 21, 2011 and is claiming to have come out with 85,000 copies for this special issue.

exchange4media Staff Jan 21, 2011 7:48 AM

Span Communications ropes in Asad Jamal as COO, Media

Asad Jamal has been appointed as COO, Media, at Span Communications India. He will be in charge of the overall media business and will report to CEO Naresh Kheterpal.

Preeti Hoon Jan 21, 2011 7:43 AM

Youth Marketing Summit: Indian speakers to impart desi gyaan

An interesting mix of marketers and advertising professionals will be sharing their insights on India’s sizeable youth population at the exchange4media Youth Marketing Summit 2011in Delhi on January 28.

exchange4media Staff Jan 21, 2011 7:41 AM

Is Star’s second attempt at the late night slot paying off?

With ‘Kali – Ek Agnipariksha’ and ‘Maryada – Lekin Kab Tak?’, Star Plus made an attempt at fiction in the late night (11.00 pm to midnight) slot after a gap of six years. Has the effort paid off?

Fatema Rajkotwala Jan 21, 2011 7:38 AM

Genus Mobiles launches hunt for media agency

Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.

Preeti Hoon Jan 21, 2011 7:36 AM