Date-wise News
MRUC's CEO Joseph Eapen resigns

Joseph Eapen, who had joined Media Research Users Council (MRUC) as CEO in April 2010, has resigned. MRUC accepted his resignation on December 23, 2010. A MRUC official has confirmed the development to exchange4media.

exchange4media Staff Dec 27, 2010 5:33 PM

Noorings: When I think Prasoon Joshi…. ‘Shine on you, Crazy Diamond’

The first time I met Prasoon Joshi (seven years back), he was not already an award-winning lyricist or someone whose poetry (the one word I think describes Joshi’s writing the best) had made a strong mark across India. He was someone who had given us ‘Thanda Matlab Coca Cola’, amongst other such outstanding work, in the advertising domain. He headed McCann Erickson India and he was amongst the top three names that were taken in the same breadth when it came to reigning creative geniuses from India.

Noor Fathima Warsia Dec 27, 2010 5:23 PM

Face2Face: DSC Jaipur Literature Festival for literary connoisseurs on Jan 21-25

The DSC Jaipur Literature Festival is all set to enthral literary enthusiasts from January 21-25, 2011. Managed and produced by Teamwork Productions, the annual festival will be held at the Diggi Palace in Jaipur, a heritage property, and will involve debates, discussions, readings, music and workshops.

exchange4media Staff Dec 27, 2010 7:57 AM

Print ad volumes of hair care sector jump 59 pc in Jan-Nov ’10: AdEx Analysis

Print ad volumes of hair care sector saw a growth of 59 per cent during January-November 2010, as compared to the same period in 2009. Shampoos was the top category under hair care sector in print. Among new hair care brands, Pantene Pro V Nourished Shine was the most advertised in print.

exchange4media Staff Dec 27, 2010 6:44 AM

Advertisers do not want to go beyond their set platforms of media planners and buyers: Anurradha Prasad, B.A.G. Films

“Advertisers do not want to go beyond their set platforms of media planners and buyers. But this divide (between English and Hindi news channels) is ending. Today, an aware person does not mean that he has to be an ‘English’ person. Media planners and buyers have to get out of this misconceived notion,” says Anurradha Prasad, Chairperson & MD, B.A.G. Films & Media Ltd.

exchange4media Staff Dec 27, 2010 6:42 AM

BEA issues advisory for TV channels before announcement of Telangana report

The report of Sri Krishna Committee on Telangana issue is expected this month end. As we all know that the issue is highly emotive, the role of media, in general, and news channels in particular, is bound to be crucial.

exchange4media Staff Dec 27, 2010 6:40 AM

Kinetic’s Portland and Saints & Warrior create the ‘Wow’ factor for Skoda Auto

Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.

exchange4media Mumbai Bureau Dec 27, 2010 6:38 AM

Timex Group India to up marketing spends by 50 pc; to enter virtual space in 2011

After making a strong comeback by the end of 2010, Timex Group India is now focused to kick off the New Year with aggressive marketing plans and is all set to capitalise on the digital medium for the very first time by early 2011. VD Wadhwa, CEO, Timex Group India, shares the company’s plans for the coming year in an exclusive conversation with exchange4media.

Preeti Hoon Dec 27, 2010 6:37 AM

Now, UP Tourism scouts for creative partner

Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.

Preeti Hoon Dec 27, 2010 6:34 AM

Dr Prafulla Y Agnihotri replies to readers’ queries in Pitch’s new segment – ‘Pitch Q&A’

Pitch, the marketing monthly from the exchange4media Group, has roped in Dr Prafulla Y Agnihotri, Professor of Marketing, IIMC, to answer the questions of readers and marketers regarding marketing, brands, communications and more in Pitch’s new segment – ‘Pitch Q&A’.

exchange4media Staff Dec 27, 2010 6:33 AM

The approach we took to movies is that we must challenge the status quo: Sunil Lulla, CEO, Times Television Network

High Definition is the new direction for broadcasters as audiences are ready to be enthralled. With the launch of Movies Now on December 19, 2010, Times Television Network has widened its English channel bouquet by entering the English movies space. But in the cluster, this is not just another movie channel as it will be telecast in the HD format. Will its differentiator of ‘Hollywood in HD’ be enough to get the channel the eyeballs? exchange4media finds out...

Fatema Rajkotwala Dec 27, 2010 6:30 AM

Ogilvy India’s numero uno status & 2011 digital focus: Miles Young in conversation with e4m

Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also attending was Ogilvy Worldwide’s CEO, Miles Young. Young, as usual, is gung-ho about Ogilvy’s India operations and in a conversation with exchange4media shares the agency’s big focus on digital, the importance of consultant services, integration to fusion, and more…

Noor Fathima Warsia Dec 27, 2010 6:28 AM