The first time I met Prasoon Joshi (seven years back), he was not already an award-winning lyricist or someone whose poetry (the one word I think describes Joshi’s writing the best) had made a strong mark across India. He was someone who had given us ‘Thanda Matlab Coca Cola’, amongst other such outstanding work, in the advertising domain. He headed McCann Erickson India and he was amongst the top three names that were taken in the same breadth when it came to reigning creative geniuses from India.
The DSC Jaipur Literature Festival is all set to enthral literary enthusiasts from January 21-25, 2011. Managed and produced by Teamwork Productions, the annual festival will be held at the Diggi Palace in Jaipur, a heritage property, and will involve debates, discussions, readings, music and workshops.
Print ad volumes of hair care sector saw a growth of 59 per cent during January-November 2010, as compared to the same period in 2009. Shampoos was the top category under hair care sector in print. Among new hair care brands, Pantene Pro V Nourished Shine was the most advertised in print.
“Advertisers do not want to go beyond their set platforms of media planners and buyers. But this divide (between English and Hindi news channels) is ending. Today, an aware person does not mean that he has to be an ‘English’ person. Media planners and buyers have to get out of this misconceived notion,” says Anurradha Prasad, Chairperson & MD, B.A.G. Films & Media Ltd.
Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.
After making a strong comeback by the end of 2010, Timex Group India is now focused to kick off the New Year with aggressive marketing plans and is all set to capitalise on the digital medium for the very first time by early 2011. VD Wadhwa, CEO, Timex Group India, shares the company’s plans for the coming year in an exclusive conversation with exchange4media.
Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.
Pitch, the marketing monthly from the exchange4media Group, has roped in Dr Prafulla Y Agnihotri, Professor of Marketing, IIMC, to answer the questions of readers and marketers regarding marketing, brands, communications and more in Pitch’s new segment – ‘Pitch Q&A’.
High Definition is the new direction for broadcasters as audiences are ready to be enthralled. With the launch of Movies Now on December 19, 2010, Times Television Network has widened its English channel bouquet by entering the English movies space. But in the cluster, this is not just another movie channel as it will be telecast in the HD format. Will its differentiator of ‘Hollywood in HD’ be enough to get the channel the eyeballs? exchange4media finds out...
Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also attending was Ogilvy Worldwide’s CEO, Miles Young. Young, as usual, is gung-ho about Ogilvy’s India operations and in a conversation with exchange4media shares the agency’s big focus on digital, the importance of consultant services, integration to fusion, and more…