Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.

exchange4media Mumbai Bureau Jan 12, 2011 8:16 AM

‘Yaad Sheher’, touted as a one of its kind show, was launched on Big FM on January 10, 2011. The show, which airs daily at 9 pm, features the tale of an imaginary city enmeshed with songs. Lyricist Neelesh Mishra has conceived the idea of this unique daily nationwide radio show.

Akash Raha Jan 12, 2011 8:15 AM

Business Standard Motoring Awards 2011, held in Mumbai on January 10, recognised the best cars and bikes launched in India during the calendar year 2010.

Akash Raha Jan 12, 2011 8:13 AM

The IDG Group’s Tech Marketing Hub seminar in Bangalore highlighted key points like digital transition, digital marketing, and the role of online in today’s marketing mix.

Tuhina Anand Jan 12, 2011 8:12 AM

The Hindi edition of auto magazine ‘Overdrive’ hit newsstands on January 7, 2011. Though priced at Rs 75, the introductory edition is priced at Rs 50.

exchange4media Staff Jan 12, 2011 8:11 AM

Cleartrip.com’s latest campaign is a series of 80 personal stories from travellers and neatly ties up with the travel portal’s proposition of ‘Every trip has a Purpose’.

Tuhina Anand Jan 12, 2011 8:10 AM

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.

Fatema Rajkotwala Jan 12, 2011 8:08 AM

Most brands have not leveraged social media enough. Creating the right experience online and offline will be critical, says CVS Sharma Director, Arc Worldwide India, in exchange4media’s Rewind 2010 special coverage.

CVS Sharma Jan 12, 2011 8:07 AM

Anup Jain, Director – Marketing, Pizza Hut, takes an exhaustive look at how social media can be leveraged for gaining an edge over the competition in exchange4media’s Rewind 2010 special coverage.

Anup Jain Jan 12, 2011 8:04 AM

Rajan Anandan has been appointed as Vice President of India Sales and Operations at Google India. He brings with him 18 years’ experience.

exchange4media Staff Jan 12, 2011 8:00 AM

Leisure hospitality and vacation ownership company Sterling Holidays has assigned its creative and media mandates to Network Advertising.

Shubhangi Mehta Jan 12, 2011 7:59 AM

While some of the suggestions are welcome, crossholding restrictions on measurement firms are regressive, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 12, 2011 7:58 AM

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM

In a conversation with exchange4media, ZEEL CEO Punit Goenka, who is also spearheading BARC (Broadcast Audience Research Council), reiterates that there was no reason for the Council to not meet the stipulated June 2011 deadline.

Noor Fathima Warsia Jan 12, 2011 7:56 AM

Citizen Watches is on the lookout for an agency. It is learnt that both creative and media duties are under review.

Tuhina Anand Jan 12, 2011 7:50 AM