Maruti Suzuki explores branding opportunity on DTH platform

Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.

e4m by exchange4media Mumbai Bureau
Updated: Jan 12, 2011 8:16 AM
Maruti Suzuki explores branding opportunity on DTH platform

Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.

As part of the new branding solution, all subscribers of the Tata Sky games pack created by Hungama Game Studio will view the Maruti Suzuki brand on their home page as well as on every game. This is a fresh approach on a DTH platform by an advertiser. Additionally, there is a customised game and a contest around the brand for users.

Hungama Game Studio, a part of Hungama Digital Media Entertainment, aggregates, develops and publishes gaming content across multiple digital screens – mobile, PC and television.
 

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