Effies 2010: Ogilvy India crowned ‘Agency of the Year’ again; Grand Effie for DraftFCB Ulka
It was celebration of excellence in effective advertising at the Effie Awards 2010, held in Mumbai on December 7. Ogilvy India emerged the clear winner, bagging 14 metals, totaling a tally of 145 points. Lowe Lintas and Mudra followed with total tallies of 90 and 75 points, respectively. DraftFCB Ulka took home the Grand Effie for its work on Tata Docomo.
The Effie Awards 2010 concluded with a bang with Ogilvy India riding high this year too, bagging the Effie Agency of the Year. The agency bagged a total of 14 metals, totaling a tally of 145 points as compared to its last year’s tally of 13 metals and a score of 120 points. Ogilvy India also took home the Brand Equity Bravery Award for its work for Vodafone ZooZoos.
Lowe Lintas was placed second with a total of 90 points, Mudra and JWT India followed with 75 points and 65 points, respectively.
The four Golds that Ogilvy India bagged were for adidas India in the Consumer category, one for Pulsar in the Consumer Durable category and two for Vodafone ZooZoos in the Internet Advertising and Integrated Advertising categories. The agency also bagged seven Silvers and three Bronzes.
Lowe Lintas won a total of 12 metals. It won two Golds for its work on Tanishq in the Consumer Products and Retail categories. The agency bagged two Silvers and eight Bronzes and a total tally of 90 points.
Mudra took home seven metals and bagged 75 points. The agency won two Golds for its work on ‘3 Idiots’ in the categories of Services and Integrated Advertising. The agency also bagged four Silvers and one Bronze.
JWT India bagged a Gold for its work for Nokia in the Corporate Advertising category. The agency also won three Silvers and four Bronzes, with a total tally of 65 points.
The Grand Effie went to DraftFCB Ulka for its work on Tata Docomo. The agency bagged three metals (including Grand Effie) tallying to 45 points. The agency also bagged two Golds for work done for Tata Docomo in the categories of Services – Telecom and Related Sectors, and for the newly introduced category of David v/s Goliath.
The Gillette Mach3 W.A.L.S – Women Against Lazy Stubble case study brought more accolades for BBDO India, this time in the form of two Golds. The agency also bagged three Silvers, totaling a tally of 45 points. BBDO India also bagged the Marico Uncommon Sense Award for its work for Gillette Mach3.
Bates 141 opened its account with a solo Gold for its work on Virgin Mobile titled ‘Indian Panga League’ in the Internet Advertising category. The agency also won a Silver.
Tata Teleservices was declared the Effie Client of the Year.
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