Even though the men’s magazine domain has flourished since 2000 with the launch of ‘Man’s World’, it is yet to see exponential growth. ‘The Man’, which was launched in 2004, recently decided to reposition itself as a luxury magazine. exchange4media finds out from the media buyers whether the men’s magazines’ promise to reach out to the discerning male has been met.
Google has been a great pioneer and innovator, in advertising, not just Internet advertising. It is going to provide the best of rich-media innovations, best serving and reporting, and easiest ways to put up a campaign. The question: will it put a sales force behind it? Sandeep Amar takes a look at Google’s ad display strategy.
Ignitee Digital Solutions has appointed Anand Yalvigi as President of ‘Ignitee Sports’. With around 10 years of experience, Yalvigi has successfully launched and set up three sports management companies and in his new role, he will focus and promote the various niche premium sports properties with both offline and online manifestations.
Industry experts like Nandini Dias, Atul Hegde, Mahesh Narayanan, Arunava Sinha, Luke Bradley Jones, and James Montgomery got together for the first Digital Round Table, organised by exchange4media, along with the BBC. The topic for discussion was ‘The challenges for monetising news online’.
Radio City has emerged as the favourite radio network of media planners/ buyers in Delhi, Mumbai and Bangalore, according to the second edition of the Pitch Media BrandOmeter. Radio City managed to garner an absolute score of 726, up from 659, to move up two ranks to emerge as the leader in the rankings’ table. It pushed Radio One to the second spot, which was the topper last year.
East Central Railway, Danapur Division, has invited sealed open tenders under the ‘two-packet’ system for awarding sole ad rights for a period of five years. The ad rights are being offered on a variety of display formats in all 88 stations of the Danapur Division.
The Airports Authority of India has invited bids under the ‘two-packet’ system from reputed firms offering exclusive display ad rights at civil aerodrome, Surat Airport. The contract will be awarded for a period of five years to display advertisements on glow signs and hoardings.
Twenty-one Doordarshan and 12 Akashvani (All India Radio) stations went off air due to a 48-hour ‘duty boycott’ resorted to by 2,000 employees of state-run broadcaster Prasar Bharati from 9 am on November 23, 2010, as part of a nationwide strike.
HDFC Standard Life, on its 10th anniversary year, has unveiled a new brand identity to create more relevance and connect with today’s youth. The private life insurance company has rebranded itself as HDFC Life. The new identity shares higher synergies with the parent company HDFC Ltd.
The Marketing Division of Indian Oil Corporation Ltd has invited applications from agencies for empanelment. The empanelled parties shall be responsible for supply and installation of retail visual identity elements at retail outlets of IndianOil across the country.
The recent introduction of ASCI’s guidelines for the education sector seems to have made an impact among the masses as the number of complaints against education institutions’ ads have gone up. Of the total 12 complaints upheld by ASCI in July and August, six were against ads of educational institutes and the rest were from FMCG, travel, realty and appliances companies.
Quite a few brands looking at the digital medium seriously and allotting special resources towards social media, and Yum Food’s Pizza Hut is no different. The FMCG brand has clear plans to take its identity in the online space aggressively and is thinking of increasing its digital budget up to 10 per cent of its main marketing budget in the next three years.