Hilarity and mirth knew no bounds as PTC Punjabi organised and telecast the grand finale of its talent hunt show ‘Laughter Da Master’ on November 13, 2011 at Khalsa College in Amritsar. The grand finale event was telecast live from 7 pm onwards on PTC Punjabi.
Though Indian shoppers are expected to increase spending at modern retail stores from $1.8 billion to $5 billion by 2015 (as per Nielsen), marketers say that modern retail needs to provide premium services to counter the comfort of age-old ‘kirana’ format.
The trick in designing a campaign today is to match the right medium to the different stages in the consumer journey based on their inherent strengths in a manner which optimises media investments while delivering the campaign goals, says Alok Sinha, Leader, Invention, Mindshare South Asia.
After a stint of 11 years, Kamal Basu, CEO, Saatchi & Saatchi India has resigned from the agency. Basu confirmed the development to exchange4media, and stated that he would announce his next assignment in three to four weeks. The agency has moved Matt Seddon from Saatchi & Saatchi Philippines to look after India.