IMPACT Annv Spl:  Alok Sinha on 7 ways to measure a print campaign’s success?blur=25

The trick in designing a campaign today is to match the right medium to the different stages in the consumer journey based on their inherent strengths in a manner which optimises media investments while delivering the campaign goals, says Alok Sinha, Leader, Invention, Mindshare South Asia.

Alok Sinha Nov 16, 2011 7:59 AM