Zee Marathi expands its prime time

Zee Marathi has expanded its prime time slot from June 27, 2011 with the launch of its new offering – ‘Guntata Hriday He’ – aired on Monday to Saturday at 10.30 pm.

e4m by exchange4media Mumbai Bureau
Updated: Jun 28, 2011 9:06 AM
Zee Marathi expands its prime time

Zee Marathi has expanded its prime time slot from June 27, 2011 with the launch of its new offering – ‘Guntata Hriday He’ – aired on Monday to Saturday at 10.30 pm.

Zee Marathi, a part of the Zee Entertainment Enterprises Ltd, currently offers a variety of fiction and non-fiction programmes with five fictions based on an interesting variety of content, including romance, social issues, family drama, as well as two reality shows in its daily prime time slot. Along with these, the channel has several weekly offerings for family entertainment such as game shows (‘Home Minister’), cookery (‘Aamhi Saare Khavayye’) and other genres.

Elaborating on the channel’s strategies, Nikhil Sane, Business Head, Zee Marathi, said, “Our constant focus continues to be building a locally relevant entertainment destination for our core TG, which is women and their families, and we will be fulfilling that through a number of initiatives on our channel, be it our content or our promotion. Raising the bar on quality and relevance of content in keeping with the positioning of our channels is always our priority. The content offerings on the channel will also have significant online and on-ground touch points, making it an entertaining and all-inclusive experience for the audience.”

At present, Zee Marathi’s original offerings start from 18.30 going up till 22.30.
From June 27 onwards, it will be offering a new daily, named ‘Guntata Hriday He’. It is a fresh story of relationships caught in the whirlwind of emotions and is laced with an element of suspense, making it an emotional thriller.

With its new offering, Zee Marathi is ready to also engage its target audience late at night.

The channel is also ready to launch its new bi-weekly show, ‘Madhu Ithe An Chandra Tithe’ (MICT), starting from July 1, 2011, on Fridays and Saturdays at between 9.30 pm and 10.30 pm. ‘MICT’ is a mixture of lighthearted stories based on the interesting and hilarious experiences revolving around honeymoon.

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