e4m Conclave 2019: HUL’s Sudhir Sitapati to discuss branded content with purpose

Other speakers taking the stage at the event include the likes of Stephen Allan, Charles Frump, Stephen Li and Sandeep Aggarwal

by exchange4media Mumbai Bureau
Published - Sep 13, 2019 8:08 AM Updated: Sep 13, 2019 8:53 AM

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SudhirSitapati

We live in a world of constant flux where new trends are emerging, population is booming and technology is advancing. With that, power is shifting. And marketers are being forced to evolve and adapt. While advertising will always be rooted in brand essence and strategy, businesses are increasingly being challenged to imbue greater purpose into their campaigns. So how can forward-thinking companies align their brand with meaningful stories and issues that are of essence? At the e4m Conclave 2019, which is scheduled to take place on September 24 at the Taj Santacruz Mumbai, Sudhir Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited, will be decoding the same, delving into the world of branded content with purpose. Sitapati will be joining as Headline Speaker.

Sitapati brings in a rich experience of working in diverse markets in Europe, South East Asia and Africa in addition to India. He joined HUL in 1999 and has worked on various roles in Customer Development and Marketing, most recent being the Executive Director, Refreshment. Before his appointment as the Executive Director, Refreshment, he was Regional Category Vice President, Refreshment (South Asia & Africa), Unilever. In 2017, Sitapati was awarded with the Young Alumni Achiever at his alma mater IIMA.

The theme of the Conclave this year is ‘Creativity First: Brand Engagement in the Connected Era.’

Other speakers to take to stage at the event include the likes of Stephen Allan, Worldwide Chairman & CEO, MediaCom; Charles Frump, Managing Director, Volvo Auto India; Stephen Li, CEO, APAC at OMD Worldwide; and Sandeep Aggarwal, Founder & CEO, Droom.

For 19 years now, the exchange4media Conclave has served as the platform of choice for decision-makers in the media and advertising industry to discuss trends that assist them in growing the overall business. In the past, eminent speakers like Sir Martin Sorrell, Executive Chairman, S4 Capital; Tim Andree, CEO, Dentsu Inc, Tamara Ingram, Global Chairman, Wunderman Thompson; among others, have graced the event.

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