Date-wise News
Mahuaa TV launches comedy reality show?blur=25

Bhojpuri GEC Mahuaa is set with its first comedy reality show to be aired from 04 March 4, 2011, onwards. The show which is named as Smith and Jones Hansi Ka Tadka, is being produced by production house The Right Picture. Total fourteen comedians are going to participate in Hansi Ka Tadka which will be aired at prime time 9-10pm every Friday and Saturday. The show is targeted at Bhojpuri audience in Bihar, UP, Uttarakhand, Jharkhand and rest of India.

Nitin Pandey Mar 4, 2011 11:39 AM

Shemaroo acquires mobile rights for India TV's 'Bigg Toss'?blur=25

Shemaroo will handle the mobile rights of India TV’s reality show ‘Bigg Toss’ and also provide several VAS options for consumers on all 2G networks, 3G solely for Tata DoCoMo.

exchange4media Staff Mar 4, 2011 7:47 AM

iZone International: BBC's enhanced Asia Business News?blur=25

Owing to the rapid economic progress of Asia countries and their increasing influence on the global economy, BBC World News has launched a separate section for Asia Business News, writing features on their website about the impact that every development in Asian Business has, on the world economy.

exchange4media Staff Mar 4, 2011 7:46 AM

WPP Digital's Deliver launches blog for marketers?blur=25

Deliver announced today the launch of their new blog on digital marketing, to share their experiences and case studies to help marketers behave more strategically on digital marketing.

exchange4media Staff Mar 4, 2011 7:44 AM

Homeshop18 launches Next-Gen e-commerce portal?blur=25

Virtual retail firm Homeshop18 has built a new e-commerce portal to re-brand their online presence completely, integrating heavily with social media and search engines to bring in new users.

exchange4media Staff Mar 4, 2011 7:31 AM

Expedia powers MSN Travel?blur=25

American travel website Expedia, which recently took steps to ramp up their India operations, is now partnering with MSN India to power a co-branded Travel section on MSN.

exchange4media Staff Mar 4, 2011 7:30 AM

Maruti Suzuki, Affle launch user activation for mobile?blur=25

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricketers based on their match performances to win prizes in a campaign by Maruti.

exchange4media Staff Mar 4, 2011 7:28 AM

ICC CWC'11:  Internet radio channel Cricketfreeq launched?blur=25

CricketFreeq, the official cricket radio station of the ICC World Cup, has been launched. Plans are on to integrate the service across platforms for seamless integration with all devices, including terrestrial radio.

exchange4media Staff Mar 4, 2011 7:26 AM

iZone International: Apple unveils the iPad 2?blur=25

Apple has unveiled the iPad 2, which is significantly upgraded from the first generation tablet and holds up well against competition from Motorola, Samsung and other manufacturers.

exchange4media Staff Mar 4, 2011 7:24 AM

Astro subsidiary gets indirect stake in NDTV Lifestyle?blur=25

NDTV has informed BSE that NDTV Lifestyle Holdings Pvt Ltd and Astro All Asia Neworks Plc have successfully concluded their strategic alliance for lifestyle channels in India.

exchange4media Staff Mar 4, 2011 7:23 AM

Millward Brown discusses weaving context into content?blur=25

Millward Brown, a global research company specialising in advertising, marketing communications, media and brand equity research, held a captivating session on Worldwide Mesh - Weaving the Context into Content.

Tuhina Anand Mar 4, 2011 7:21 AM

Ad Review: Tata Capital's mantra to 'Live Selflessly'?blur=25

Tata Capital Ltd debuted its new TVC on February 28, 2011, along with the Oscars 2011. The TVC, sporting the tagline ‘Karein wohi jo aapke liye sahi’, takes Tata Capital’s consumer engagement to newer heights.

Shubhangi Mehta Mar 4, 2011 7:19 AM

Tupperware seals Allied Media for media duties?blur=25

Following a multi-agency pitch, Tupperware India has roped in Allied Media to handle its media business, while IBD India continues to handle the creative business for the brand.

Tasneem Limbdiwala Mar 4, 2011 7:16 AM

TTL, Jet Airways in Exclusive Partnership?blur=25

Tata Teleservices Limited, the country’s fastest-growing dual-technology telecom service provider, and Jet Airways, India’s leading airline, have entered into an exclusive partnership to offer something unique for members of JetPrivilege, Jet Airways’ award-winning Frequent Flyer Program. The offer is exclusive to JetPrivilege members who wish to buy either a Tata Photon Plus or Tata Photon Whiz connection, anywhere in India—at a special price of only Rs 1,249 and Rs 699, respectively. This special offer is available only on Tata Photon Plus and Tata Photon Whiz post-paid plans.

exchange4media Staff Mar 4, 2011 7:12 AM

Cricketers from across the Globe to inspire to 'Bring it on'!?blur=25

adidas unveiled ‘Bring it on”; an athlete studded campaign that seeks to inspire athletes and remind them of the significance of hard work, focus and self-belief in sports. The visually compelling 4-ad campaign features Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo. The film was launched on www.facebook.com/adidascricket and will be aired on TV this weekend.

exchange4media Staff Mar 4, 2011 7:10 AM

Lowe Lintas India ropes in Sabyasachi Mishra as Chief Growth Officer?blur=25

Towards further strengthening the senior management team, Lowe Lintas India has announced the appointment of Sabyasachi Mishra as Chief Growth Officer.

exchange4media Mumbai Bureau Mar 4, 2011 7:08 AM

<b>Agnello Dias (Aggie) </b>, <br>Co-Founder & Chief Creative Officer,Taproot India<br><br><b>Santosh Padhi (Paddy)</b>, <br>Co-Founder & Chief Creative Officer, Taproot India<br>?blur=25

<b>Aggie:</b> The question is whether Indian advertising can be called an industry? An industry is a group of companies, which while operating independently, are actually creating some common thing. <br> <b>Paddy:</b> Everybody is biased about their own needs and wants, especially when it comes to awards. Whichever official is in charge of a body makes sure that his agency benefits the most. This is not how an industry operates.

exchange4media Staff Mar 4, 2011 12:00 AM