Date-wise News
ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.

Fatema Rajkotwala Apr 1, 2011 9:46 PM

ICC CWC’11: ICC lifts ban on WC coverage by news channels

Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to do so. It may be recalled the earlier in the evening the Broadcast Editors’ Association (BEA) had called upon ICC President Sharad Pawar to review the ban decision.

exchange4media Staff Apr 1, 2011 9:18 PM

Predict Ind-Pak Semi-Final ratings, win WC Final ticket; Entries close at 5 pm

Interested in watching the ICC Cricket World Cup Finals 2011 at the Wankhede Stadium and live in Mumbai? Follow some simple steps and a World Cup final ticket is yours…

exchange4media Staff Apr 1, 2011 2:40 PM

Marketers need innovation, not consumers

Innovation in marketing and its challenges, the most discussed topic at most forums today, has been put under the scanner by marketers and business leaders again and again.

exchange4media Staff Apr 1, 2011 12:28 PM

ICC CWC’11:  Idea's 'unofficial' hat-trick with 'Keep Cricket Clean'

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its ‘Keep Cricket Clean’ campaign. Industry people share their views on how much of a difference this has made to Idea…

Preeti Hoon Apr 1, 2011 10:52 AM

From 'Demand revolution' to 'Era of marketing'

A rapidly developing and changing nation like India demands new marketing ways. The need for companies and brands here are two-fold: first to compete with and secondly, to find their own place in an increasingly globalised world.

exchange4media Staff Apr 1, 2011 10:49 AM

ICC CWC’11:  ICC, news broadcasters fail to resolve coverage issue

Impasse over coverage of the ICC World Cup 2011 by news channels continues as the meeting between ICC officials and news broadcasters on March 31, 2011, remained inconclusive.

exchange4media Staff Apr 1, 2011 10:32 AM

P&G's Shantanu Khosla on rewiring the thinking pattern

P&G India CEO Shantanu Khosla engages Godrej Group’s Tanya Dubash, Vu Technologies’ Devita Saraf and ABP’s Aritra Sarkar on how the leaders of tomorrow should market to the New India.

exchange4media Mumbai Bureau Apr 1, 2011 10:31 AM

Integrated marketing is pre-given and precedes advertising

When it comes to integrated marketing versus advertising, business heads are all for the former, as Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser, reiterated, integrated marketing had been happening for decades.

exchange4media Staff Apr 1, 2011 10:30 AM

Deals and you the most visited group buying site: comScore

Deals and You, which earlier this month claimed to have reached 1 million registered users in just 200 days, has announced today that the latest comScore figures show them as the most visited group buying portal in India. According to the report, they have the highest total of unique visitors to their site.

exchange4media Staff Apr 1, 2011 10:21 AM

Tyroo forms exclusive deal with Cricket20.com for IPL

Tyroo Media has announced today an exclusive partnership with Cricket20.com, the official partner site for IPLCricketLive.com. Tyroo will be the exclusive network providing sponsor slots to advertisers on the IPL partner cricket site.

exchange4media Staff Apr 1, 2011 10:19 AM

Babyoye to focus on Facebook for customer interactions

BabyOye.com, an e-commerce store that focuses of baby products, has grown a fan base of over 24,000 parents, and today plans to use this base as the main way of handling CRM, and carrying out interactions with their existing customers. According to the company, their Facebook page has seen a threefold growth in traffic in the last three months, and is now using the page to launch products and get feedback quickly.

exchange4media Staff Apr 1, 2011 10:16 AM

ICC CWC’11: Volkswagen celebrates India win with TOI

Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper for the launch of its sedan Vento. This time, the automaker has got the ‘blues’ for its Passat and TOI is once again the vehicle for the campaign.

Tuhina Anand Apr 1, 2011 10:00 AM

Aegis Media's Vizeum India appointed as Nickelodeon's AoR

Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network.

exchange4media Staff Apr 1, 2011 9:56 AM

Rajesh Kamat to leave Viacom18 to join Peter Chernin's 'CA Media' as India CEO

Rajesh Kamat, COO – Viacom18 Group and CEO – COLORS has decided to move on to a new assignment with The Chernin Group’s CA Media, as its India CEO. He has put in his papers at Viacom18.

exchange4media Staff Apr 1, 2011 9:55 AM

Sandeep Lakhina to move on from Starcom MediaVest Group

Starcom MediaVest Group (SMG) India has announced that Sandeep Lakhina, Chief Operating Officer, Starcom MediaVest Group, India will leave the organisation by June 2011.

exchange4media Staff Apr 1, 2011 9:55 AM

Percept Profile enters 2011 with a slew of accounts

Percept Profile has kick-started 2011 by bagging the PR mandates of some of the biggest brands in India in sectors ranging across consumer electronics, mobile gaming, power & energy, and real estate.

exchange4media Staff Apr 1, 2011 9:49 AM

Rediffusion Y&R new hires; leadership ops restructured

Strengthening its strategic leadership, Rediffusion Y&R has made two key appointments to lead the Mumbai and Southern operations – Amitava Sinha has been made COO - East & South, while Neville Medhora is VP – Mumbai.

exchange4media Mumbai Bureau Apr 1, 2011 9:47 AM

DWA opens first India office; appoints Country Manager

Global media agency DWA has officially announced the opening of their first India office. DWA has named media veteran Naveen Singh as Country Manager.

exchange4media Staff Apr 1, 2011 9:29 AM

ToI launches apps for iPad, iPhone, Android, Blackberry

The Times of India has launched apps for the iPad, iPhone, Android and Blackberry platforms, which will give people access to regular updates from the Times Network.

exchange4media Staff Apr 1, 2011 9:27 AM

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