Following an evening of high drama, ICC has agreed to lift the ban on coverage of the World Cup Final by news channels after initially not agreeing to do so. It may be recalled the earlier in the evening the Broadcast Editors’ Association (BEA) had called upon ICC President Sharad Pawar to review the ban decision.
Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its ‘Keep Cricket Clean’ campaign. Industry people share their views on how much of a difference this has made to Idea…
Deals and You, which earlier this month claimed to have reached 1 million registered users in just 200 days, has announced today that the latest comScore figures show them as the most visited group buying portal in India. According to the report, they have the highest total of unique visitors to their site.
BabyOye.com, an e-commerce store that focuses of baby products, has grown a fan base of over 24,000 parents, and today plans to use this base as the main way of handling CRM, and carrying out interactions with their existing customers. According to the company, their Facebook page has seen a threefold growth in traffic in the last three months, and is now using the page to launch products and get feedback quickly.
Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper for the launch of its sedan Vento. This time, the automaker has got the ‘blues’ for its Passat and TOI is once again the vehicle for the campaign.