Microsoft with TOI organises awareness campaign

Microsoft along with The Times of India is organising a 30 day long ‘Win Big with 100% Original’ campaign. The campaign is meant to assist consumers in identifying the benefits of using 100 per cent original Windows7 which comes with the advantage of Microsoft Security Essentials (MSE) a completely free Anti-Virus solution for all Windows users.

e4m by exchange4media Staff
Updated: Apr 1, 2011 8:46 AM
Microsoft with TOI organises awareness campaign

Microsoft along with The Times of India is organising a 30 day long ‘Win Big with 100% Original’ campaign. The campaign is meant to assist consumers in identifying the benefits of using 100 per cent original Windows7 which comes with the advantage of Microsoft Security Essentials (MSE) a completely free Anti-Virus solution for all Windows users.

The program will begin in various IT hubs across India where a cool, life size MSE robot will demonstrate the benefits of using 100 per cent original Windows7 software as well as give away a ton of exciting prizes.

In a prepared statement, Pankaj Ukey, Windows Consumer Lead – Microsoft India said, “High quality, real-time antivirus protection like that found in Microsoft Security Essentials is a great benefit for genuine Windows PCs Consumers. Genuine Microsoft software offers greater capabilities and easier integration with the widest variety of hardware, software and services. It also provides users with confidence that they are receiving the latest product features, system updates and ongoing improvements required to keep their PCs performing at their best with Microsoft free anti-virus solution offered with every 100 per cent original Windows7.”

One of the biggest drawbacks of using non-original software is the huge security concerns that various emerging vulnerabilities such as malware, phishing and spyware can cause for consumers. These security threats can cause many serious issues such as loss of data, comprise of privacy and potential financial losses. Keeping these in mind, the original software promises regular software patches and updates thereby leading to peace of mind for the consumer.

Available completely free of cost, and easy to access, Microsoft Security Essentials is a simple to use and comprehensive solution that provides real-time protection to address the ongoing security needs of an original Windows PC, helping to protect it from viruses, spyware and other malicious threats. Launched last year, Microsoft MSE can be freely downloaded by consumers as well as small businesses with up to 10 PCs at http://www.microsoft.com/security_essentials/.

For more info, please visit www.WindowsAndMe.com/original
 

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