Date-wise News
Radio One to be academic partner with Manipal University

Manipal University and Radio One Ltd have come together to provide their expertise to potential students of management, focusing in the field of Media Management.

exchange4media Staff Jun 7, 2011 12:30 PM

Dr Kalam presents FE-EVI Green Business Leadership Awards

Former President APJ Abdul Kalam presented the FE-EVI Green Business Leadership Awards 2010-11 at a glittering award ceremony in the Capital on June 5, 2011. Union Minister of New & Renewable Energy Farooq Abdullah was the guest of honour.

exchange4media Staff Jun 7, 2011 11:22 AM

NaiDunia celebrates 64th Anniversary in an environment friendly way

Coinciding with the World Environment Day, NaiDunia has been celebrating its Anniversary with an environmental theme year-on-year. In the past, too, NaiDunia has been adopting successful thematic campaigns. While ‘Tham Lo Paani’ propagated water conservation and installation of rain water harvesting systems, ‘Tham Lo Hariyali’ focused on plantation and distribution of free saplings across seven units in Madhya Pradesh, Chhattisgarh and Delhi-NCR.

exchange4media Staff Jun 7, 2011 11:20 AM

Lokmat Media appoints Bharatkumar Raut as Editorial Director

Close on the heels of elevating Jwalant Swaroop as COO-Publishing, Lokmat Media Ltd has roped in Bharatkumar Raut as Editorial Director for Lokmat Group.

exchange4media Staff Jun 7, 2011 8:37 AM

Cadbury’s Oreo - Not an easy bake

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big challenge.

Pallavi Srivastava Jun 7, 2011 8:33 AM

Big Bang 2011 Awards: Maxus, Stark Communications & Tanishq lead the tally

The Advertising Club, Bangalore announced the results of its Big Bang 2011 on June 3. With 12 Golds, Maxus is the Media Agency of Year. Stark Communications is the Ad Agency of the Year and Tanishq is the Client of the Year. Mindshare has bagged the Media Campaign of the Year, for its work done on Hindustan Unilever.

exchange4media Mumbai Bureau Jun 7, 2011 8:28 AM

KV Sridhar unveils his creative genius with iPOPS

KV Sridhar aka ‘Pops’, National Creative Director, Leo Burnett, is ready to share with the world ‘iPOPS – a preview’, an exhibition of his paintings executed on the iPad and printed on canvas.

Shubhangi Mehta Jun 7, 2011 8:26 AM

Telugu daily ‘Namasthe Telangana’ hits newsstands today

Andhra Pradesh has a new Telugu daily from June 7, 2011 – Namasthe Telangana. The paper aims to cater to the huge Telangana region and voice the concerns, aspirations and ambitions of the Telangana people.

Nitin Pandey Jun 7, 2011 8:25 AM

Parle ups spends for Wafers by 20 pc; targets youths

In a bid to gain a strong foothold in the branded wafers market, Parle has increased its marketing spends by 20 per cent and is aggressively focusing on its core youth TG.

Shubhangi Mehta Jun 7, 2011 8:24 AM

Changes at Maxus: New roles for Kartik Sharma, Vidyadhar Kale, Rajendra Dwivedi

Maxus has made some senior level changes. Kartik Sharma has been promoted to Managing Partner. Maxus Mumbai will now be handled by two General Managers – Vidyadhar Kale and Rajendra Dwivedi.

Shanta Saikia Jun 7, 2011 8:22 AM

Spice Mobile appoints OMD India as media AOR

It is understood that Spice Mobile has decided on its media AOR and the account is headed to OMD India. The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen the participation of some of the leading media agencies.

Tasneem Limbdiwala Jun 7, 2011 8:20 AM