Date-wise News
Mahindra unveils 'Rise', a new brand promotion; invests Rs 120 crore for its promotion?blur=25

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM

Gaurish Pathare joins Sakal as Head of Ad Sales?blur=25

Gaurish Pathare has joined Marathi daily Sakal as Head of Advertising Sales for its print business. He will be reporting to LS Krishnan, Business Head (Print).

Nitin Pandey Jan 18, 2011 1:21 PM

Lays gets into World Cup mode with new campaign?blur=25

Celebrating the home coming of the cricket World Cup after 15 years, Lays has launched its biggest ever 360 degree communication marketing campaign, ‘Flavours World Cup 2011’.

exchange4media Staff Jan 18, 2011 1:21 PM

US shopping major Groupon acquires

Popular international collective buying portal Groupon has acquired, one of the fastest growing online shopping brands in India.

exchange4media Staff Jan 18, 2011 12:11 PM

Mahesh Ranka quits SMG’s Relay Worldwide?blur=25

Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.

Tasneem Limbdiwala Jan 18, 2011 11:18 AM

DNA appoints Scarecrow as its creative partner?blur=25

Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.

Tasneem Limbdiwala Jan 18, 2011 9:30 AM

Euro RSCG’s CEO Suman Srivastava quits?blur=25

Suman Srivastava, CEO, Euro RSCG India, has resigned from the organisation.

Shubhangi Mehta Jan 18, 2011 7:18 AM

Tehelka’s biz paper venture hits a financial roadblock?blur=25

Tehelka’s business newspaper ‘Financial World’ might not be flagged off as planned earlier due to a “funding crunch”.

Akash Raha Jan 18, 2011 7:16 AM

Sony signs on Big B in 2-yr deal for 'KBC'?blur=25

Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen sometime this year.

Fatema Rajkotwala Jan 18, 2011 7:15 AM

Dainik Bhaskar hits newsstands in new content avatar?blur=25

Dainik Bhaskar has launched the new content re-engineered newspaper on January 16, 2011 in all its territories. More than 5,400 man hours of planning went into this effort.

exchange4media Staff Jan 18, 2011 7:13 AM

AXN adds to its local appeal with 'India's Minute to Win It'?blur=25

AXN has beefed up its primetime offering with new game show ‘India’s Minute to Win It’, as the channel charts it growth path in 2011.

Fatema Rajkotwala Jan 18, 2011 7:12 AM

Wading through marketing obstacles in a digital world?blur=25

Formulating strategies in a digital world, understanding the always-connected consumer, Internet and ad spends were some topics discussed by industry experts at the Digital 3.0 Roundtable in Delhi on January 17, 2011. The event was organised by Results International Group, along with exchange4media.

Akash Raha Jan 18, 2011 7:10 AM

13th Asianet Film Awards given away?blur=25

Big B’s love for Kerala and its superstars reflects in each word that he wrote on his blog and tweets that he posted during his recent visit to the state to be part of the 13th Ujala-Asianet Film Awards 2011 held recently at the Port Trust Stadium, Willington Island, Cochin.

exchange4media Staff Jan 18, 2011 7:03 AM

TOI and Colgate activates 'Colgate Night Brushing Challenge'?blur=25

Colgate-Palmolive (India) Limited along with The Times of India NIE edition has launched the ‘Colgate Night Brushing Challenge’ where they are targeting school children from classes 1-6 across 150 schools in Hyderabad for 7 weeks with the objective of inculcating night brushing habits among children.

exchange4media Staff Jan 18, 2011 6:59 AM

NDTV Good Times launches Pressure Cooker?blur=25

NDTV Good Times launches, ‘Pressure Cooker’ by Veneta Cucine, a face-off between cooking enthusiasts in a two-kitchen set-up. The show will have two teams, one from Delhi and the other from Mumbai pitted against each other! The teams would be headed by super chefs Vicky Ratnani and Ritu Dalmia, who will play the role of mentors to their respective teams. The team members are home-style cooks, handpicked from Delhi and Mumbai by the mentors after whetting their cooking skills.

exchange4media Staff Jan 18, 2011 6:57 AM