By his own admission, John Wren, CEO, Omnicom, is not satisfied with the agency’s performance even in markets where Omnicom is the largest player. For India, he is of the opinion that the holding company has seen more progress in the last 36 months than in the period before. He says, “I really look forward to what we can do in India in days ahead. India is a great area of focus not only for me, but for my management team.”
Rohit Gopakumar has been appointed as COO of Percept Intellectual Properties. The Percept IP vertical includes all intellectual properties created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space.
With increasing requirements for advanced analytics and optimisations services, Wunderman Asia Pacific, has announced the launch of its leading digital marketing agency ZAAZ across the region. Rajeev Ramachandran has been appointed as Senior Data Analyst to drive the practice in Singapore.
Online food and lifestyle guide Zomato.com has launched its Events section for Bangalore close on the heels of launching the section for Delhi NCR. This is in line with their strategy to rebrand from Foodiebay.com to Zomato.com in November 2010 and reposition themselves as a premium lifestyle brand from a food-only brand.
Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional marketing solutions division. Shivneet Singh will lead this unit as VP & National Head, Milestone Connect. He joins from Mudra Max’s Kidstuff.
Oye! 104.8 FM revamped its programming very recently with a host of new shows and humorous features for the ‘Sabse Filmi’ station. Over the past year, Oye has established itself as the radio destination for Bollywood entertainment and a reflection of Bollywood on urban India.
In a significant development, Sahara One Network has acquired telecast rights of over 100 Hindi movie titles. Sahara One officials confirmed the development to exchange4media. These titles are expected to play on both Hindi GEC Sahara One and the Hindi movie channel Filmy.
Spikes Asia 2011 announced the shortlists for 11 categories on day one of the Festival. While Indian agencies have done well in categories like Direct, Promo & Activation, Print, Design & Outdoor, the performance has not been as high in Digital, Radio and Mobile. The winners will be announced on September 20, 2011.