50-year-old brand Pensol launches its first-ever digital campaign #ChaloDuniyaChalaye

Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products

e4m by exchange4media Mumbai Bureau
Updated: Aug 26, 2017 9:03 AM

Digital is the buzzword of 2017 and almost every brand is vying to make its presence felt on this medium. It is interesting then to see a 50-year-old brand hopping onto the digital bandwagon. Pensol has been manufacturing quality oil and grease solutions since last 50 years. They have launched their first-ever digital campaign #ChaloDuniyaChalaye which displays an emotional bond between a father and son along their road journey to Ladakh.

Conceptualized by SoCheers, the two-minute video ad targets bike lovers who treat their bikes like family with love and care just likethe father-son duo in the ad. The central theme of the campaign revolves around the relationship between a father and son. Through different scenes, we see flashbacks of their relationship over the years and how not much has changed even though they live far apart from each other now. What the ad wants you to take away is that from your first bike ride to your first bike, your father has seen you grow into the man you are today. Through their bike and life journey in Ladakh, we see the passionate father-son duo using their trusted quality engine oil, Pensol, for their bikes.

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