Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more

Sunidhi Vijay Jun 16, 2026 9:19 AM

Under this new mandate, Curativity will spearhead the brand’s creative strategy

e4m Staff Apr 28, 2026 10:55 AM

The account is currently handled by Dentsu, which is also part of the pitch

Neeta Nair Apr 24, 2026 10:15 AM

The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere

e4m Staff Sep 30, 2024 4:19 PM

Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region

e4m Staff May 23, 2024 4:47 PM

The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'

e4m Staff Oct 31, 2023 4:59 PM

The campaign comprises three TVCs aimed at car, bike and truck owners

e4m Staff Oct 19, 2023 3:36 PM

The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’

exchange4media Staff Sep 4, 2023 12:03 PM

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign

Nilanjana Basu May 23, 2023 8:45 AM