Under this new mandate, Curativity will spearhead the brand’s creative strategy

e4m Staff Apr 28, 2026 10:55 AM

The account is currently handled by Dentsu, which is also part of the pitch

Neeta Nair Apr 24, 2026 10:15 AM

The ad film, aptly titled "The Unstoppables"—treated and promoted like a Bollywood blockbuster—features everything from theatrical release to music launch, teasers, and a grand premiere

e4m Staff Sep 30, 2024 4:19 PM

Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region

e4m Staff May 23, 2024 4:47 PM

The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'

e4m Staff Oct 31, 2023 4:59 PM

The campaign comprises three TVCs aimed at car, bike and truck owners

e4m Staff Oct 19, 2023 3:36 PM

The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’

exchange4media Staff Sep 4, 2023 12:03 PM

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign

Nilanjana Basu May 23, 2023 8:45 AM

Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand

exchange4media Staff Oct 6, 2022 11:42 AM

The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate

exchange4media Staff Sep 20, 2021 12:26 PM

She succeeds Raman Ojha, who has moved on to take over as Vice President - Global Head (Construction & Roads)

exchange4media Staff Sep 15, 2021 12:39 PM

Sharma is also Country-Head Sales, Marketing & Operations, Assurance Intl Limited

exchange4media Staff Feb 16, 2021 3:34 PM

A series of short videos reminds viewers to continue to implement new normal ways of living even after strict lockdown measures are lifted

exchange4media Staff Jul 1, 2020 11:47 AM