Launched by the Sai Prasad Media group, NewsXpress, touted as India’s first HD news channel, hits TV screens on July 28, 2011, with a hard hitting graphic campaign that exposes the politics in daily life and lays bare our real status in the society.

Shanta Saikia Jul 28, 2011 11:10 AM

Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures. Shahi brings with him over 15 years of experience in media and marketing. Prior to this appointment, he was with Zee Europe, where he served as Head for the last two and a half years.

exchange4media Staff Jul 28, 2011 9:29 AM

Network18 Media and Investments Ltd has announced the continuation of its relationship with Nokia Growth Partners (NGP), with the latter swapping its holding in Web18 for Network18 shares.

exchange4media Staff Jul 28, 2011 9:27 AM

Riding strong on the demand of its key categories, calibrated price hikes and stringent cost-saving initiatives, Dabur India Ltd mitigated the impact of rising input costs to end Q1 FY12 with a 31.6 per cent rise in consolidated sales.

exchange4media Staff Jul 28, 2011 9:06 AM

According to sources, McCann Worldgroup has bagged the creative duties of telecom major Aircel following a multi-agency pitch. The other agencies in the fray for the business included incumbent agency Dentsu Communications, BBH, BBDO and DDB Mudra.

Tasneem Limbdiwala Jul 28, 2011 9:04 AM

Global PR firm Edelman has come up with TweetLevel and BlogLevel, two tools aimed to help measure influence on the blogosphere and microblogging site Twitter.

exchange4media Staff Jul 28, 2011 9:01 AM

Hindi magazine Safalta, from the stable of Amar Ujala, is set to hit newsstands on August 1, 2011. Priced at Rs 60, the magazine will cater to the needs of those who will be appearing for various competitive exams.

exchange4media Staff Jul 28, 2011 9:00 AM

In the first year of operations youth channel Hit7 from LSD Media aims to capture 10 per cent share of the advertising spends. It also plans a transition to DTH within two years of operations...

Nitin Pandey Jul 28, 2011 9:00 AM

‘India’s Got Talent – Season 3’ is set to go on air from July 29, 2011 on Colors and the channel has embarked on a 360 degree marketing strategy for the talent hunt show with an equal mix of print, electronic, radio and outdoor media.

Shubhangi Mehta Jul 28, 2011 8:59 AM

The Economist has announced that they will be handling the magazine’s advertising sales and sponsorship offerings directly in India with effect from August 1, 2011. Till now, Business India’s International division has been handling this portfolio.

exchange4media Staff Jul 28, 2011 8:57 AM

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM

Faced by questioning by the British Parliament, media mogul all Rupert Murdoch could do was claim ignorance of the NOTW phone hacking and say “People I trusted let me down and betrayed the company”. But Cyril Pereira, Co-Chairman, Asian Publishing Convention, finds this incredulous...

Cyril Pereira Jul 28, 2011 8:52 AM