Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures. Shahi brings with him over 15 years of experience in media and marketing. Prior to this appointment, he was with Zee Europe, where he served as Head for the last two and a half years.
The Economist has announced that they will be handling the magazine’s advertising sales and sponsorship offerings directly in India with effect from August 1, 2011. Till now, Business India’s International division has been handling this portfolio.
Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.
Faced by questioning by the British Parliament, media mogul all Rupert Murdoch could do was claim ignorance of the NOTW phone hacking and say “People I trusted let me down and betrayed the company”. But Cyril Pereira, Co-Chairman, Asian Publishing Convention, finds this incredulous...