Media giants, Walt Disney & UTV to co-produce family films

&nbsp;Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution. <p class="MsoNoSpacing">&nbsp;

e4m by exchange4media Mumbai Bureau
Updated: May 19, 2011 11:30 PM
Media giants, Walt Disney & UTV to co-produce family films

 The Walt Disney Company in India and UTV Motion Pictures have come together in a creative alliance to co-produce a slate of Disney branded films aimed at family audiences. Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution.

 

“Together with UTV, our goal is to produce films that have a direct connection with the dynamic and expanding India audience and that embody Disney brand values - optimistic, fun, meaningful and emotional entertainment for the entire family,’” said Mahesh Samat, Managing Director, The Walt Disney Company, India. “From television to publishing to online gaming and studios, we are singly focused on developing stories, characters and experiences that reach into the heart of the community,” he added. 

 

Ronnie Screwvala, CEO, UTV, said, “I believe this is a strategic initiative that further strengthens our relationship with Disney. It is a wonderful affirmation for UTV that a much loved global entertainment brand like Disney has the confidence in our creative and commercial capabilities and we welcome this co-production alliance. The combined offering of UTV and Disney content will offer Indian viewers a tremendously diverse range of movies across languages and genres.”

 

Disney’s creative partnership with UTV further establishes its position in the Indian market where local production is also complements its fast-growing Disney-branded businesses. In 2006 the company acquired Hungama TV, India’s leading Indian children’s television channel, and took an equity interest in media company UTV Software Communications Limited which it later increased in 2008 allowing both companies to maximize each other’s expertise and reach globally, and in India.

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