How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?

Ruchika Kumar Aug 17, 2011 1:12 PM

Expanding their client base, PR agency Genesis Burson-Marsteller has been steadily winning new businesses. Sharing details on the new wins, an upbeat Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, says, “Obviously, the industry is still looking good, it’s vibrant, growing and doing well.”

Shree Lahiri Aug 17, 2011 9:58 AM

Span Communications has once again won the global media mandate for Ministry of Tourism’s Incredible India. More than 13 media agencies had taken part in the pitch process, which was called in the month of May, to handle the global television and print campaign in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. The account is estimated to be worth Rs 200 crore.

Deepika Bhardwaj Aug 17, 2011 9:55 AM

Modeled on Asian Paint’s immensely successful “Home Solutions”, the yet untitled direct to home activity of Kamdhenu Paints would be spearheaded nationwide by Theme Ventures.

exchange4media Staff Aug 17, 2011 9:53 AM

Birlasoft, the global IT services arm of the multi-billion dollar CK Birla Group, has announced its Governance, Risk and Compliance (GRC) strategy designed to help businesses become more agile, gain greater visibility into their data, and balance business risk and responsiveness. Since the law was published in 2010, Birlasoft has set up a domain led competency to carry out comprehensive research and thought leadership for organisations grappling to understand and respond to the law’s still evolving technology requirements.

exchange4media Staff Aug 17, 2011 9:46 AM

Zoom has always taken pride in knowing the pulse of the Indian youth when it comes to Bollywood, and now it has been vindicated/ validated by a million fans on Facebook, who have made Zoom the destination of choice for Bollywood.

exchange4media Staff Aug 17, 2011 9:44 AM

Anna Hazare and his team’s battle to end graft has found grass-root support across the country, according to a Star News-Nielsen survey of 8,900 people conducted nationwide, with a staggering 87 per cent of respondents saying that they support the Jan Lokpal proposed by the 74-year-old Gandhian – which demands a powerful Lokpal with sweeping powers to investigate cases of corruption against the politicians, the bureaucracy and the judiciary – over the one tabled by the Government in the Parliament earlier this month.

exchange4media Staff Aug 17, 2011 9:41 AM

Lokmat Media Ltd unveiled the news look of its Hindi daily Lokmat Samachar in five cities across Maharashtra – Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon on August 15, 2011. The new identity of Lokmat Samachar boasts rich design and content that is easily navigable with fresh, inviting and colourful layout.

exchange4media Staff Aug 17, 2011 9:39 AM

According to Ormax Media’s eighth edition of the quarterly study ‘Characters India Loves’ (CIL), Anandi (‘Balika Vadhu’) has returned to the No. 1 position on the list of the most favourite character on television, and Ram Kapoor from the recently launched ‘Bade Achhe Lagte Hain’ on Sony enters the chart straight at No. 5.

exchange4media Staff Aug 17, 2011 9:37 AM

JUST TRAVEL@9 PM is a dedicated travel band launched by TLC. With this, the channel has etched out a robust strategy to grow the category, which will deliver the ultimate in travel experiences the world has to offer. JUST TRAVEL@9 PM will feature exotic locales with global and Indian travel personalities and experts.

Shree Lahiri Aug 17, 2011 9:00 AM

94.3 My FM’s new campaign – ‘Radio Dikhta Hai’ – will allow listeners to watch shows of their favourite My FM RJs on YouTube. The station already has a fan base on Facebook and this new initiative is aimed at further fortifying that connect.

exchange4media Staff Aug 17, 2011 8:58 AM

Yahoo! India announced the launch of Movieplex (movies.yahoo.in/movieplex) on August 16, 2011. Movieplex is a premium video destination that allows users to enjoy licensed full-length movies for free through Internet on demand. Yahoo! India will collaborate with leading movie production houses to bring thousands of Bollywood movies online to users.

exchange4media Staff Aug 17, 2011 8:49 AM

Mumbai-based agency Origin Beanstalk has bagged the creative duties of Time Out magazine and Mad Over Donuts retail outlet chain.

Tasneem Limbdiwala Aug 17, 2011 8:48 AM

Over the past decade, the revenue from Healthcare Communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as its new Head.

exchange4media Mumbai Bureau Aug 17, 2011 8:43 AM