Lokmat Samachar dons a new avatar

Lokmat Media Ltd unveiled the news look of its Hindi daily Lokmat Samachar in five cities across Maharashtra – Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon on August 15, 2011. The new identity of Lokmat Samachar boasts rich design and content that is easily navigable with fresh, inviting and colourful layout.

e4m by exchange4media Staff
Updated: Aug 17, 2011 9:39 AM
Lokmat Samachar dons a new avatar

Lokmat Media Ltd unveiled the news look of its Hindi daily Lokmat Samachar in five cities across Maharashtra – Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon on August 15, 2011. The new identity of Lokmat Samachar boasts rich design and content that is easily navigable with fresh, inviting and colourful layout.

The improved version aims to ‘Educate, Inform and Entertain’ its consumers. The weekday paper will be different in style and content from the Sunday newspaper.

Lokmat Media Ltd released a strategic campaign focused on ‘Utsah, Urja and Umang’ to communicate the brand new avatar to its consumers.

Speaking of this change, Jwalant Swaroop, COO, Lokmat Media Ltd, said, “Our redesign is in line with today’s Hindi speaking audience, which is affluent, enterprising and aspirational with a constant thrive to keep themselves updated with their surroundings. The contemporary and elegant design is easily navigable. Lokmat Samachar has been our pride and joy and has been rolling the roost since the past 23 years.”

Mateen Khan, Product Head, Lokmat Samachar, noted, “The Hindi readers market in Maharashtra consists of early adaptors and is upbeat and financially sound. With this in view, we felt that there is a strong need to change especially after 23 years, it was time to get in sync with the current perspective. It is our constant endeavor to re-engineering our product basis the needs and requirements of our consumers.”

The fresh content also boasts a reader friendly and positive tone, offering better connect with its readers. Lokmat Samachar has five editions – Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon – with an ABC –J-D 2010 circulation of 1.17 lakh copies in Nagpur, Aurangabad and Akola. Lokmat is Maharashtra’s No. 1 daily newspaper with an ABC, J-D 2010 circulation of 17.5 lakh copies (including Goa) and an Average Issue Readership, IRS Q4 of 75.05 lakh.

 

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