Date-wise News
Rajiv Verma, Sam Balsara & Sameer Suneja on Solutions & Experiments

A power-packed Plenary Session marked the conclusion of the Delhi leg of the e4m Conclave 2011, held on July 12. The e4m Conclave is presented by Jagran Group. The session saw Hindustan Times’ Rajiv Verma, Madison World’s Sam Balsara, and Perfetti Van Melle’s Sameer Suneja coming together to agree that they need to collaborate and innovate to vie for a larger consumer mind space.

exchange4media Staff Jul 13, 2011 10:32 AM

Neo Sports acquires 5-year telecast rights for French Open

Neo Sports, from the bouquet of Neo Sports Broadcast Pvt Ltd, has acquired the exclusive broadcast rights of French Open for a period of five years (2012 to 2016) in the Indian Sub-continent.

exchange4media Staff Jul 13, 2011 10:30 AM

Rediffusion Y&R Chennai wins creative duties of TVS Srichakra

Following a multi-agency pitch, Rediffusion Y&R Chennai has won the creative mandate for TVS Srichakra Ltd, manufacturers of TVS Tyres and Eurogrip brand in the two- and three-wheeler category.

exchange4media Mumbai Bureau Jul 13, 2011 10:21 AM

Kadence International rolls out in India with 55 offices

Privately-owned market research and insight agency, Kadence International, has opened 55 offices across India after winning new projects totalling over $2 million. The expansion has resulted in the appointment of 225 permanent staff to manage these locations.

exchange4media Staff Jul 13, 2011 10:21 AM

Digitas India appoints Saugata Bagchi as Mumbai Head

Kanika Mathur, President of Digitas India, a leading global digital marketing agency, has tapped Saugata Bagchi as the agency’s new Vice President, who will be heading the Mumbai office in India.

exchange4media Staff Jul 13, 2011 10:20 AM

Nike, Reebok are not competition for Woodland: Harkirat Singh

Harkirat Singh shared Woodland’s journey from a small shoe factory in Canada to becoming a major outdoor adventure brand as well as its changing communication strategy over the years, at the exchange4media Conclave 2011 in Delhi on July 12. The Conclave is presented by Jagran Group.

Pallavi Srivastava Jul 13, 2011 10:18 AM

Challenger brands need to do disruptive marketing: Chitranjan Dar

“To create a space for themselves in the market, challenger brands need to differentiate and be disruptive,” said Chitranjan Dar, CEO, ITC Foods in his Keynote address at the Delhi leg of the exchange4media Conclave 2011, held on July 12. Jagran Group is presenting partner of exchange4media Conclave.

exchange4media Staff Jul 13, 2011 10:11 AM

IOCL empanels 5 agencies for northern region communication

Following a multi-agency pitch, the Indian Oil Corporation Ltd (IOCL) has decided to empanel Crayons, Goldmine, Adwit, Square Communications and Mode Advertising to handle the communications for the northern region.

Deepika Bhardwaj Jul 13, 2011 9:56 AM

Meridian’s Harshad Sharma quits; joins K&V Media

Harshad Sharma has quit Meridian Communications, Mumbai as Senior Creative Director. He has tied up with K&V Media to form an ATL agency, SK&V Communications. He will also serve on the board and as creative head of K&V Media.

Tasneem Limbdiwala Jul 13, 2011 8:44 AM

Pitch Exclusive: Marketing sutras from regional champions

How are regional brands like Ghari Detergent, VI-John, Cremica, Emami, Rupa, Catch, Mankind, Lava and Wagh Bakri taking the biggies head-on; and how's their marketing strategy different. Pitch finds out.

Pallavi Srivastava, Ruchika Kumar & Purba Das Jul 13, 2011 8:43 AM