Twitter’s first Oscars Ad #HereWeAre takes on women empowerment
Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre
Published - Mar 6, 2018 4:13 PM Updated: Mar 6, 2018 4:13 PM
Twitter tweeted the ad on Sunday, making it public when it aired on the ABC telecast. It features a poem written and read by New York poet, writer and performer Denice Frohman. Both the Oscars ad and the earlier video were created in-house by the Twitter Studio team, led by creative director Jayanta Jenkins. The spot flashes black-and-white images of women including filmmakers Ava DuVernay and Julie Dash; actress-writer-director Issa Rae; and documentary filmmaker and activist Jennifer Brea.
#HereWeAre began trending almost immediately after the commercial aired and has received 2.4 k comments, 9.0k retweets, and 28k hearts (until the time of filing the story). Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre. While there were people applauding it, the platform had to bear backlash because a couple of users found it distasteful in context of the rampant harassment on the platform.
That @Twitter commercial was powerful, but also feels odd considering that I spent this past weekend being harassed by misogynist fat-shaming trolls, only be told that the Tweets didn’t violate their standards. Do better, Twitter, where it matters. #HereWeAre— Rebecca Krevat (@RebeccaKrevat) March 5, 2018
How about you spend the money you used on this ad to hire moderators to kick accounts that terrorize women off your platform?— ella dawson (@brosandprose) March 5, 2018
How about you hire more engineers who aren’t men to build your platform so that you don’t have giant blind spots putting users at risk? #HereWeAre https://t.co/RBDtfYkKQY
According to Twitter, there has been a 50 percent increase in talks around women's rights in just the last six months. Twitter's ad campaign comes at a time when conversations around sexual assault are on the rise. With recent movements like #MeToo and #TimesUp that have gone viral on social media, Twitter is just keeping the momentum going. For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube