The micro-blogging platform has been working closely with governments and relevant stakeholders to ensure everyone has access to credible news and updates about the coronavirus crisis

exchange4media Staff Mar 31, 2020 4:00 PM

The development is the first indicator that the Coronavirus pandemic has also affected social media platforms

exchange4media Staff Mar 24, 2020 9:03 AM

Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM

The 'Get Off Your Ass' campaign has been a hit among the millennials and Gen Z

exchange4media Staff Mar 17, 2020 5:49 PM

Subramanyam, Head of Marketing – Britannia Industries, speaks about the brand’s startup initiative to empower around 10,000 women homemakers with skill development training

Anjali Thakur Mar 11, 2020 8:32 AM

Twitter honours five trailblazers - Chinmayi Sripaada (@Chinmayi), Dutee Chand (@DuteeChand), Kiran Mazumdar Shaw (@kiranshaw), Shereen Bhan (@ShereenBhan) and the late Sushma Swaraj (@SushmaSwaraj)

exchange4media Staff Mar 6, 2020 4:27 PM

According to reports, the feature will let users upload ephemeral content that are up to 2 minutes and 20 seconds long

exchange4media Staff Mar 5, 2020 8:50 AM

After sending the internet into a meltdown over his decision to "quit" social media, PM Modi has finally revealed the reason why

exchange4media Staff Mar 3, 2020 5:10 PM

Hours after PM Modi left his 53+ million Twitter followers guessing about his social media hiatus, the hashtags #IwillAlsoLeave Twitter and #NoModiNoTwitter started trending

exchange4media Staff Mar 3, 2020 12:09 PM

The Prime Minister who has 53.3 million followers on Twitter, has always leveraged social media platforms to build his brand

exchange4media Staff Mar 3, 2020 8:14 AM

The brand’s below-the-line campaign ‘Play For A Cause’ channelled 100 musical gigs, which were performed on a single day across 27 cities

exchange4media Staff Feb 26, 2020 11:22 AM

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

exchange4media Staff Feb 21, 2020 2:35 PM

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

The Maruti Pavilion will host a #TwitterGreenZone with renowned auto influencers to accelerate its electric offensive

exchange4media Staff Feb 7, 2020 5:45 PM

The micro-blogging platform’s total US revenue has been recorded at $591 million

exchange4media Staff Feb 7, 2020 12:55 PM

With memes, snackable video content, hashtags and a video series, AAP is leveraging its social media presence like never before

Tasmayee Laha Roy Feb 5, 2020 8:14 AM

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Ahead of Delhi Assembly Elections, parties are moving beyond traditional social media platforms like Facebook and Twitter to tap into the viewership of peripheral apps

Shreshtha Verma Jan 17, 2020 8:37 AM

In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'

exchange4media Staff Jan 14, 2020 6:20 PM

The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable

exchange4media Staff Jan 10, 2020 8:02 AM