Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza 1 day ago

The 25-second clip shows a quick way to peel garlic cloves with a knife and has got 4.35 lakh likes and over 1.42 lakh retweets

exchange4media Staff 5 days ago

Maya Hari, VP & MD, Asia Pacific, Twitter talks to us about what the brand is doing to reach out to consumers, their first ever marketing campaign in India and much more

Neeta Nair 1 week ago

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff 1 week ago

Common hashtags that ruled Twitter and other social media platforms on Sunday were #INDVSPAK, #BAAPBAAPHOTAHAIN, #MAUKAMAUKA and #JEETPEAPNAHAQHAI

Anjali Thakur 1 week ago

Cannes Lions 2019: Alex Josephson, Head of Global Brand Strategy, Twitter & Katrina Stirton Dodd, Head of Trends, Contagious, spoke about conversations that shape culture

exchange4media Staff 1 week ago

Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’

exchange4media Staff 12-June-2019

Xiaomi, Shunwei Capital and Morningside Ventures other names in the $100 million financing round

exchange4media Staff 07-June-2019

Irani, Woman and Child Development Minister, posted 3,600 tweets since January 1 and of them 275 mentioned Amethi, her winning parliamentary seat 

Tasmayee Laha Roy 06-June-2019

Dhatvaliya, a senior IIS officer, took over the responsibility on Saturday

exchange4media Staff 04-June-2019

The NBA finals will be also broadcast live in India on SONY channels, including SONY TEN 1, SONY TEN 3 and SONY ESPN

exchange4media Staff 30-May-2019

Cricket fans will be able to follow all the live action around #CWC19 on Twitter and talk about what’s happening in the world of cricket

exchange4media Staff 30-May-2019

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma 28-May-2019

The special emoji can be activated with #Bharat, #BharatThisEid, #IAmBharat or #BharatWithFamily

exchange4media Staff 27-May-2019

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff 24-May-2019

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan 24-May-2019

With a total of 407083 tweets #ElectionResults2019 trended on timelines across the world

Tasmayee Laha Roy 24-May-2019

Editorji, Airtel, Twitter, Amazon Alexa and Hindustan Times come together for election results coverage

exchange4media Staff 22-May-2019

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy 22-May-2019

The emoji was created in partnership with Dream Warrior Pictures and Sony Music South

exchange4media Staff 20-May-2019