Focus on enabling global-first and AI-native businesses from India to scale internationally
e4m Staff Apr 8, 2026 10:36 PM
Zepeda joined the company in September 2024. This role had been lying vacant ever since Elon Musk took over X in 2022
e4m Staff Mar 30, 2026 2:43 PM
The feature appeared for select users after Nikita Bier responded to a user request with ‘give me 60 seconds’
e4m Staff Mar 18, 2026 3:00 PM
X had earlier announced a partnership with Visa to support the payments infrastructure for X Money
e4m Staff Mar 11, 2026 2:32 PM
The AI tag signals a broader attempt to formalise disclosure standards as synthetic media becomes more common across social platforms
e4m Staff Mar 2, 2026 10:28 AM
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
e4m Staff Jan 13, 2026 9:08 AM
Platform launches large-scale moderation after government flags Grok-linked violations
e4m Staff Jan 12, 2026 10:23 AM
Social platforms have transformed every update about ‘Stranger Things 5’ into a viral moment, generating continuous waves of hype ahead of the series’ conclusion
e4m Staff Nov 14, 2025 1:55 PM
After serving X for nearly a year, John Nitti has stepped down from his role
e4m Staff Oct 27, 2025 11:32 AM
Former Twitter CEO Parag Agrawal’s new venture focuses on research designed to help AI agents outperform both humans and rival models in complex web-based tasks
e4m Staff Aug 20, 2025 12:52 PM
The move aims to raise creative standards and ensure consistent user experience across the platform
e4m Staff Jul 23, 2025 12:24 PM
With subscription rates reduced by 48%, X is aiming to expand its paying user base and drive engagement
Anuja Jain Jul 15, 2025 12:30 PM
The Mason Fellowship is designed for seasoned leaders from emerging countries committed to public impact and innovation
e4m Staff May 30, 2025 6:17 PM
The platform said it would comply with the government by restricting access to the said accounts, but added that it wasn’t an easy decision
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
Shantanu David and Shalinee Mishra Nov 7, 2024 8:51 AM
The platform’s slump in India is being attributed to Elon Musk focusing on the US elections and lack of outreach to advertisers here
e4m Staff Oct 24, 2024 8:35 AM
Experts say the first step in any crisis is to take a step back and assess the situation from a wider perspective rather than react impulsively
Soumya Gawri Oct 9, 2024 9:09 AM
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
e4m Staff Jul 19, 2024 9:15 AM
Amid rival X's floundering, Meta's microblogging platform Threads was up for a promising start; however, brands are still hesitant to advertise on the platform even one year after its launch
Sohini Ganguly Jul 10, 2024 9:28 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
Shantanu David Apr 9, 2024 8:30 AM
X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions
Sohini Ganguly Apr 5, 2024 8:50 AM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Microblogging apps are gradually losing grounds to video sharing platforms, says Data.ai in its latest report
Kanchan Srivastava Dec 12, 2023 8:39 AM
The tech mogul has not specified when the feature will be reintroduced
e4m Staff Nov 27, 2023 9:34 AM
The company has posted a loss of Rs 1.4 crore for the financial year
Aditi Gupta Nov 22, 2023 11:02 AM
Musk's tweet seemingly agreeing with a post that painted the Jewish community in a bad light has received widespread flak
e4m Staff Nov 18, 2023 9:41 AM
Users have been largely critical of the move, arguing that the platform's fact-checking feature is fallible and can confuse opinions for facts
e4m Staff Oct 30, 2023 10:42 AM
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
exchange4media Staff Sep 7, 2023 10:38 AM
The move is being made to make more space for other tweets on the platform’s space
exchange4media Staff Aug 22, 2023 4:27 PM
A steep drop in the popularity of 'Twitter killer' has surprised the media and ad industry. Experts discuss what went south for the app, which was launched with a lot of promise
Kanchan Srivastava Aug 22, 2023 8:47 AM
Failing to meet the minimum spends threshold could cost advertisers their verified status
exchange4media Staff Jul 28, 2023 9:43 AM
The new logo, which replaces the iconic blue bird, is a white "X" against a black background
exchange4media Staff Jul 25, 2023 10:43 AM
While the new X logo may seem dissonant, the latest rebranding exercise may fit in with Elon Musk's larger scheme of things, say experts
Shantanu David and Nilanjana Basu Jul 25, 2023 9:24 AM
He also stated that his priority is to reverse the negative cash flow
exchange4media Staff Jul 17, 2023 10:14 AM
To be eligible, a creator should be a verified user with at least 5 million impressions in each of the last 3 months
exchange4media Staff Jul 14, 2023 10:59 AM
He has amassed a staggering 10.7 million followers on the popular social media platform
exchange4media Staff Jul 7, 2023 1:33 PM
Threads seemingly won the perception battle early on, even as Twitter threatens to sue Meta for 'misappropriation'. Experts wonder whether it will win the ad war against its rival in the long run
Shantanu David Jul 7, 2023 9:29 AM
The new app is strikingly similar to Twitter but allows for longer posts
exchange4media Staff Jul 6, 2023 8:30 AM
The move is to address 'extreme levels of data scraping and system manipulation' said the Twitter owner
exchange4media Staff Jul 3, 2023 8:47 AM
Twitter approached the Karnataka HC last year against central government orders to take down certain accounts
exchange4media Staff Jul 1, 2023 9:19 AM
Meanwhile, rival Meta has teased preview of its Twitter alternative temporarily titled ‘Project 92’
exchange4media Staff Jun 10, 2023 8:59 AM
An international publication has accessed internal documents that pointed to Twitter's crisis in ad revenue, which stands at $88 million for the five weeks between April 1 and early May
exchange4media Staff Jun 6, 2023 9:06 AM
Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts
Nilanjana Basu May 29, 2023 8:40 AM
While some industry observers say making consumers pay for subscriptions wouldn’t be an easy task, others opine that the feasibility of paying per article will attract certain users
Shantanu David May 24, 2023 8:41 AM