Radio Jockeys or RJs have gone from being just another programme announcer to becoming the voice of a radio channel. They create the pull and the binding factor for the FM station, building relationships with the listeners in the process. e4m speaks with some of India’s leading RJs to find out how this profession has evolved and what goes behind a great programme...
Steve King, Global CEO, ZenithOptimedia, is very “happy” with the growth of the agency in India, which despite its late entry, is already amongst the top five markets for ZO. The agency’s agenda ahead may include making Optimedia a separate brand in India, but King tells exchange4media that priority at present is investing further in India and focussing on client relationships and talent.
Contract Advertising has bagged the creative duties of Huawei Telecommunications following a multi-agency pitch. The telecom company has also roped in Motivator for its media duties, Encompass as the on-ground partner and icontract to look after its digital presence.
Star Movies is leaving no stone unturned to promote its month-long festival of James Bond films throughout July – called ‘Forever Bond’. The English movie channel has rolled out an extensive marketing campaign to promote the the property.
Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.
We know that radio is more of a habit medium, and unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people. We personally feel that the RAM reporting should be on a monthly and not on a weekly basis.