Date-wise News


exchange4media Staff Oct 26, 2017 6:27 PM

This will act as a crackdown on misleading ads and ensure that grievances are redressed in a time-bound and cost effective manner

exchange4media Staff Oct 26, 2017 3:45 PM

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

Madhuwanti Saha Oct 26, 2017 2:56 PM

The Diwali week (October 14-20) television viewership witnessed a fall in the urban market while the rural market saw a spike, according to latest BARC data

exchange4media Staff Oct 26, 2017 2:38 PM

This covers key locations with landmark OOH across top 10 cities

exchange4media Staff Oct 26, 2017 2:17 PM

FLYP@MTV Café in Mumbai to operate on the exciting concept of Gorge-Gulp-Groove

exchange4media Staff Oct 26, 2017 1:33 PM

This year, the station decided to pay a mega tribute to the missile man, Dr. APJ Abdul Kalam on his birthday

exchange4media Staff Oct 26, 2017 12:50 PM

The account which was won following a multi-agency pitch / discussions, will be handled by the agency's Mumbai office. The agency will be responsible for the integrated communications mandate of the brand

exchange4media Staff Oct 26, 2017 10:52 AM

The theme for the exchange4media Conclave 2017, which will be held in Mumbai this Friday, is “Leveraging Open Innovation To Engage Consumers”

exchange4media Staff Oct 26, 2017 8:15 AM

The shift from e-commerce to m-commerce is no longer a distant phenomenon but a reality that exists

Ruhail Amin Oct 26, 2017 7:14 AM

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer products.

Misbaah Mansuri Oct 26, 2017 7:13 AM

The firm stepped up advertising and promotion spends to support innovations during the quarter

exchange4media Staff Oct 26, 2017 7:11 AM

In the face of radio’s growing popularity, players across categories have been working up the ladder by being relevant yet distinctive with their offerings

Tarun Katial Oct 26, 2017 7:00 AM

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports and formats.

exchange4media Mumbai Bureau Oct 26, 2017 6:59 AM

Sahil Chopra, Founder and CEO of iCubeswire, on how digital marketing has proven to be a boon for the development of the country and the future of mobile marketing in India

Anam Khan Oct 26, 2017 6:57 AM

Yash Sharma of Quick Forex plans to make travelling abroad as smooth a process as possible for travellers and entering luxury travel is a huge step further for the company

Dolly Mahayan Oct 26, 2017 6:56 AM

Out of 114 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, followed by 17 in the Food & Beverages category, five in the Personal Care category, and 10 advertisements from other categories

exchange4media Staff Oct 26, 2017 6:55 AM