Mathrubhumi Group organises Kerala Fest and Book Fest in Mumbai

The 10-day festival will be held at Urban Haat, CBD Belapur

e4m by exchange4media Staff
Updated: Oct 26, 2017 4:02 PM

Kerala’s media group Mathrubhumi will be organising its third edition of Kerala fest & Book Festival in Mumbai from Nov 3-12, 2017.

The 10 days festival will be held at Urban Haat, CBD Belapur. The fest stalls will include lip smacking food assortments offering Kerala cuisines, rich textile products, and handicrafts items. The book fest will display over one lakh books comprising of 15,000 titles in Malayalam & English language along with music CDs etc.

The festival is set to be a visual treat for Malayali diaspora to experience God’s own country’s rich flavours along and for avid readers to buy famous literary books of their favourite authors, all under one roof.

The major attractions of the festival will include the participation of various Malayalee samajans of Mumbai city in various cultural programs and entertainment performances by famous Malayali singers and artists.

George Sebastian, Sr General Manager – Marketing, The Mathrubhumi Group, said “The festival is a celebration of Malayalee’s rich, cultural traditions, and the days are filled with cheerfulness, exuberance, excitement, and nostalgia for the Malayalee diaspora. For advertisers and sponsors, the platform provides a unique opportunity for national brands to connect with local audiences. We are confident of making it successful this year as well.”

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