Ecosys OOH launches Renault Captur with imposing OOH

This covers key locations with landmark OOH across top 10 cities

e4m by exchange4media Staff
Updated: Oct 26, 2017 2:17 PM

Ecosys OOH, India’s first Digital OOH agency has partnered with Omnicom media group yet again to introduce the all new Renault Captur in the Indian market with really imposing OOH campaign that stole the limelight in the peak of this festive season.

Renault CAPTUR’s distinctive expressive styling has created a whole new class of vehicle - India’s first premium SUV with crossover DNA.

Renault, one of the fastest growing automobile brands in India, unveiled its globally successful premium SUV with crossover DNA – RENAULT CAPTUR. Built on the globally successful B0 platform, Renault CAPTUR has been designed and developed leveraging the prowess of Renault India and global teams. Renault has commenced the production of CAPTUR and is preparing for a festive season launch, with bookings open from September 22 on the Renault CAPTUR App.

The campaign was executed in 10 cities and with the most impactful billboards of the city, sites in clusters of 2, 3 and even 6 were taken to flaunt the car in different angles. The actual car was displayed in the most strategic locations of Delhi & Mumbai Airport with one of the plushest setups ever witnessed in this space. The product was greatly amplified in the outdoor space with the use of multiple creative that was apt for the OOH environment.

Nipun Arora, Managing Partner, Ecosys OOH, said, “We are happy to partner Renault & Omnicom in the OOH space and grateful to the Brand team in giving the agency both creative and logistical free hand”

Sujit Banerjee, Director & CEO Ecosys OOH observed, “At Ecosys OOH, we strive to be passionate media specialists, who are reinventing OOH by providing Pioneering & Proactive creative solutions backed by Integrity of data and tools for our esteemed clients like Renault”.

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