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Anam Khan

Correspondent

Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Trends forecast for Affiliate Marketing in 2018

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, a...

We want to work with 75 per cent of top global brands: Founder and CPO, zeotap

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

IPL Partnership with Kings XI Punjab will increase our brand reach: Product Manager, Fena

The fabric and personal care brand has entered the league for the first time this year and is looking forward to explore big opportunities.

Partnership with Baidu will help us grow at 40%: CEO, Apps Discover Technologies

Ashish Bahukhandi talks to exchange4media about his company's partnership with Chinese search engine, Baidu

Spotlight: This IPL, virtual reality brings matches closer to your couches

How will virtual reality, augmented reality and mixed reality, impact digital marketing and advertising in the near future?

Morris Garages to begin their India Chapter in 2019

In an interaction with exchange4media, Adam Sloman, General Manager, Morris Garages, Car Club and Pallavi Singh, Marketing Head, Morris Garages, open...

Our ROI on Delhi Daredevils is upwards of 8x: MD and CEO, Daikin AC India

Kanwal Jeet Jawa on how brands benefit from the IPL association and the continued partnership between Daikin and Team Delhi Daredevils

"We're spending 30 to 40% of marketing spends on digital"

Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awaren...

"Being a non-funded company has its own problems"

Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing compan...

"Look forward to doing more regional campaigns"

Sai Narayan, Associate Director & Head Marketing Policybazaar.com and Paisabazaar.com, talked about their first regional campaign and their recent par...

e4mChillout: Reading, having Irish whiskey with friends... weekends with ScoopWhoop co-founder and COO

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

NEONS 2018: Competitive business sans regulatory framework leads to commoditisation: CEO, IOAA

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH confere...

AdLift has grown by 160 per cent and we will double up by end of March: Prashant Puri

Prashant Puri, Co-Founder and CEO of AdLift, talks about his journey from being the company’s co-founder to an investor and also tells us how automati...

We don’t provide static solutions to all clients: CPO, MainAd

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and exp...

My weekends are a fusion of adventure and travelling- Arati Singh, Channel Head, NDTV Good Times

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

Affiliate Marketing is at the core of Admitad: CEO Neha Kulwal

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Jury votes for winners for the upcoming e4m NEON OOH, 2018

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugra...

Will invest more money and time towards DMP: Grapes Digital CEO

Himanshu Arya, Founder and CEO of Grapes Digital, spoke about how the organisation has evolved from being a software company to a premium digital mark...

Taboola reach extends to almost half of all internet users: comScore

According to data compiled by comScore in December 2017, Taboola has reached 43.6% desktop users globally just after Google and Microsoft

We're building a real-time bidding platform for video in India: Nitin Gupta, Xapads

Nitin Gupta, Founder and CEO, Xapads Media, shared his views on how the market has been growing at a very fast pace and their game-plan to expand thei...

I love lazy vacations over adventurous ones: Nisha Narayanan, COO, RED FM

Weekends for Narayanan are about spending time with her dog, driving down to a hill-station in discovery of solace, satiating her foodie impulse and m...

Every marketer should look at video as a long-term investment: Subrat Kar, Vidooly

Subrat Kar, co-founder and CEO, talked about how Vidooly is going to get more penetration from the market in online video content in 2018

We are not just a newsstand but more of a local language content platform: Virendra Gupta, Founder, Dailyhunt

In an interaction with exchange4media, Gupta, gives a brief on Newzly, their newly- launched app and how they are using regional content to target the...

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