Irani in an interaction with HT also said that the quality of DD needs to improve if it must compete with private news channels and GECs

exchange4media Staff Feb 13, 2018 3:39 PM

GroupM estimates the Digital Adex to continue to grow by 30% in 2018 to Rs. 12,337 crore

exchange4media Staff Feb 13, 2018 3:38 PM

An extensive range of beautiful gift options for the occasion of Valentine's Day

exchange4media Staff Feb 13, 2018 3:32 PM

As part of the mandate, the agency will be focusing on the end-to-end communication for the brand, which includes creative communication, brand campaigns, content strategy, social media, web and technical services.

exchange4media Staff Feb 13, 2018 2:55 PM

The appointment of Bhavdeep Sharma, Ashish Chandra, Vivek Katoch and Syed Adnan Murtaza will further strengthen the senior leadership and complete the agency's management with their comprehensive skills and capabilities.

exchange4media Staff Feb 13, 2018 2:37 PM

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

exchange4media Staff Feb 13, 2018 2:16 PM

Maruti Suzuki’s brand vision of owning its market leader position in the way they connect to their new age consumer guided the creative and tech-savvy team of Grapes Digital to come up with an innovative idea that supports the brand’s philosophy.

exchange4media Staff Feb 13, 2018 1:46 PM

Keith Weed, chief marketing officer Unilever, made the announcement in a speech at the annual Interactive Advertising Bureau conference in California.

exchange4media Staff Feb 13, 2018 9:00 AM

Media agency experts believe that the CCI order will not have any significant impact on the tech giant, given that it has shut down the processes which the commission found objectionable.

Ruhail Amin Feb 13, 2018 8:58 AM

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

Shoumyan Biswas, Head of Marketing, Flipkart, chats with exchange4media on the e-commerce brand’s recent ad campaign that is now diversifying into other media and creating immersive fashion challenges by roping in celebrities

Misbaah Mansuri Feb 13, 2018 8:56 AM

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

Aarti Pahwa Feb 13, 2018 8:55 AM

Comparing the growth statistics of internet users since January 2017 and January 2018, Salil Kapoor, Managing Director, HOOQ, said that there has been overall growth of 7 per cent globally

Anam Khan Feb 13, 2018 8:54 AM

The fourth week of 2018 of RAM Ratings witnessed Fever leading Mumbai and Delhi. Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively.

exchange4media Staff Feb 13, 2018 8:53 AM

The announcement of Union Budget on February 1 boosted ratings multi-fold across Hindi and English business and news channels

exchange4media Staff Feb 13, 2018 8:52 AM