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Aarti Pahwa

I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.

What does the ad industry and OOH think about Budget 2018?

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found t...

Dineout targets masses with Great Indian Restaurant Festival OOH campaign

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

A revolution in OOH space is inevitable: Sunil Vasudeva, Pioneer Publicity

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accoun...

Creative Sprout engages patients with DOOH across 70 hospitals

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Advertisers in India are just warming up to digital media: Noomi Mehta, Selvel One

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new t...

P&B Media Consultant acquires Arved Transcube Mall rights in Ahmedabad

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Audi India gives wings to A5Brat Pack

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Google Maps OOH campaigns are generating more than just '5 minutes' fame

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

EG Communications wraps Delhi Metro trains with Khelo India initiative

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by...

BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

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