Authors

I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa 01-March-2018

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Aarti Pahwa 28-February-2018

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa 27-February-2018

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa 26-February-2018

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa 22-February-2018

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa 22-February-2018

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Aarti Pahwa 20-February-2018

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa 19-February-2018

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports

Aarti Pahwa 15-February-2018

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

Aarti Pahwa 13-February-2018