Authors

I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa Mar 1, 2018 8:53 AM

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

Aarti Pahwa Feb 28, 2018 1:49 PM

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accountability and the company's growth plans

Aarti Pahwa Feb 27, 2018 8:54 AM

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Aarti Pahwa Feb 26, 2018 10:29 AM

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new talent and tech upgrades are necessary for having a growth-oriented future

Aarti Pahwa Feb 22, 2018 8:57 AM

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa Feb 22, 2018 8:52 AM

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Aarti Pahwa Feb 20, 2018 8:53 AM

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

Aarti Pahwa Feb 19, 2018 8:52 AM

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by the Ministry of Youth Affairs and Sports

Aarti Pahwa Feb 15, 2018 8:52 AM

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

Aarti Pahwa Feb 13, 2018 8:55 AM

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