P&B Media Consultant acquires Arved Transcube Mall rights in Ahmedabad

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

e4m by Aarti Pahwa
Updated: Feb 22, 2018 8:52 AM

Out-of-home advertising agency P&B Media Consultant has acquired the sole advertising rights of Arved Transcube Mall in Ahmedabad for a period of five years. The rights include advertising inside and outside the mall.

The mall has in place different formats, both inside and outside. Work is underway to create new formats to offer the best sites to advertisers. The formats include billboards, backlit kiosks, pillar wraps , faced masking , kiosks, and backlit signs. Along with this, they are also offering places for activation inside & outside the mall the mall. 
The mall has a footfall of over 30K on weekdays and more than 40K on weekends. Major brands like PVR, Reliance Trends, Reliance Digital, Dmart, Reganta Hotels etc have a presence in the mall.

Manoj Gupta Director marketing, P&B Media Consultant, said, "The mall authority approached us with the advertising rights. The biggest advantage for advertisers is that this is the only mall in Ahmadabad that caters to the entire cross-section of the city. We will be bringing a new variety of media to provide the best offerings to our advertisers. This media offering synergies with our ambition to cater to transit media format as we do at airports pan India.”

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