outdoor

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur 1 week ago

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

Campaign to be supported in first phase by outdoor and digital media drive

exchange4media Staff 26-December-2018

The 360-degree marketing campaign, planned for ZEE5's latest original show, will be outdoor and digital heavy

exchange4media Staff 19-December-2018

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff 24-October-2018

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff 17-October-2018

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff 17-September-2018

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan 06-September-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff 20-August-2018

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes

exchange4media Staff 24-July-2018

The campaign is inspired by the quintessential Mumbaikar – the one who is glamorous, yet price conscious.

exchange4media Staff 30-June-2018

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan 23-March-2018

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

exchange4media Staff 22-March-2018

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Aarti Pahwa 22-February-2018

Marin launched Mera Hoardings multi-vendor mobile app, where outdoor companies and agencies can set up their own ooh marketplace to sell vacant billboards online

exchange4media Staff 10-January-2018

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.

Samarpita Banerjee 16-October-2017

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha 31-August-2017

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Abhinn Shreshtha 22-August-2017