outdoor
The public broadcaster said the project is intended to transform underutilised public land into revenue-generating advertising assets
Imran Fazal Jul 13, 2026 8:14 AM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Pooja Manek, Creative and Founding Member, Talented Agency India, shares her experience of being part of the Outdoor Lions jury this year
Simran Sabherwal Jun 23, 2026 3:29 PM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
David has over two decades of experience across events, exhibitions and media businesses
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
She has held senior roles at organizations such as TikTok (Bytedance), Weber Shandwick, Alibaba Group, and Danube Group, with her early career at Blinkit and India Today
e4m Staff May 19, 2026 1:37 PM
Total revenue for H2 FY26 came in at Rs 92 crore, up 45% sequentially
e4m Staff May 12, 2026 10:53 AM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
Dara Nasr has been roped in as Managing Director, Commercial Outdoor at the company
e4m Staff Mar 25, 2026 12:06 PM
Outdoorwala is a live inventory link system built for outdoor media owners
As Valentine’s advertising fills public spaces and digital feeds, ambiguity is increasingly being used as a strategic device to drive pause, participation and recall
Vaishnavi Deshpande Feb 13, 2026 3:01 PM
Prior to his promotion, Rahul Kumar Gupta held the role of Deputy General Manager at the company
Honouring the visionary entrepreneur who revolutionised outdoor advertising in India and continues to inspire with his unwavering commitment to excellence and innovation
As part of the execution, MOMS Outdoor installed a green billboard crafted using over 4,000 live plants at the DND Flyover, marking the key entry point into Delhi from Noida
In 2025, India’s OOH advertising matured, shifting from mere visibility to accountability, resonance and measurable impact
Chehneet Kaur Dec 30, 2025 9:10 AM
The push for digital out-of-home is generally positive under the BMC policy, but stakeholders have expressed concerns about the luminosity caps and mandatory nighttime switch-offs
Chehneet Kaur Dec 2, 2025 8:53 AM
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Pooja Yadav Nov 19, 2025 8:45 AM
The company’s profit has more than doubled from Rs 4.20 crore in H1 FY23, registering a 118 per cent rise over two years
e4m Staff Nov 17, 2025 2:16 PM
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Chehneet Kaur Nov 11, 2025 9:10 AM
AI tools help in evaluating context, location-based targeting and the confidence to experiment with creativity, say industry heads
Chehneet Kaur Oct 3, 2025 8:50 AM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
Industry heads say that while the absence of RMG will be felt, spending on Outdoor by sectors like Real Estate, FMCG, BFSI and Auto will cushion the impact
Chehneet Kaur Aug 28, 2025 8:56 AM
Bright Outdoor Media is also increasing its focus on the real estate sector
e4m Staff Aug 12, 2025 1:06 PM
The campaign extends to on-ground activation across cabs in Delhi and public buses in Chennai, Bengaluru, and Pune, to Mumbai’s double-decker buses
e4m Staff Jun 24, 2025 11:35 AM
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
Anjana Naskar Jun 16, 2025 9:03 AM
Sources say that the civic body is now reviewing other long-standing structures across the city as part of a wider clean-up initiative
e4m Staff May 29, 2025 5:07 PM
Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m Neons OOH Summit & Awards
The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
e4m Staff May 6, 2025 12:17 PM
Fabian Cowan, Chief Growth Officer at Ideacafe.agency, talks to e4m about the rise of tech in outdoor media, shifting focus to non-metro hubs and the road ahead for OOH
Chehneet Kaur May 1, 2025 9:21 AM
Under the campaign, executed by Xperia Group, hoardings and billboards have been put up across Gurugram
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique pairing of Rashmika Mandanna and Punjab Kings
Shalinee Mishra Apr 8, 2025 9:20 AM
Industry leaders are unanimous that infra development continues to unlock opportunities for transit and metro media, and the OOH sector in general
Chehneet Kaur Feb 10, 2025 8:47 AM
The licence fee for the rights is more than Rs 86 lakh per month
Chehneet Kaur Jan 23, 2025 10:00 AM
The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series
e4m Staff Dec 27, 2024 10:18 AM
While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and measurement woes
Chehneet Kaur Dec 10, 2024 9:14 AM
Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim'
e4m Staff Oct 28, 2024 3:49 PM
The campaign went live on October 1st and ran for three weeks across 70 cities
e4m Staff Oct 21, 2024 12:43 PM
An experiential entry arch has been built with close to 100 kg of real coffee beans at the mall’s food court
e4m Staff Oct 18, 2024 1:10 PM
FMCG, automotive, e-commerce, real estate, and consumer electronics industries are making significant investments this holiday season, say industry experts
Chehneet Kaur Oct 11, 2024 9:08 AM
India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players
Kanchan Srivastava Sep 30, 2024 9:07 AM
The campaign spanned across 10 states and 15 cities, including Mumbai, Delhi, Kolkata, and Chennai
e4m Staff Sep 23, 2024 2:21 PM
Mannoj Chawla is said to be joining Cloud 9 Beverages as Vice President
e4m Staff Sep 12, 2024 4:51 PM
State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations
Kanchan Srivastava Sep 12, 2024 3:06 PM
The media owners argue the BMC can’t bring a new policy for eight more years
Kanchan Srivastava Sep 2, 2024 9:03 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
Kanchan Srivastava Aug 23, 2024 4:55 PM