outdoor

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 1 week ago

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff 27-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff 11-March-2019

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff 09-March-2019

The 9th edition of exchange4media group's NEONS Awards for outdoor advertising & digital signage will be held on March 8, 2019 at The Leela Ambience, Gurugram

exchange4media Staff 01-March-2019

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur 15-February-2019

Display Metrics India Private Ltd, MGE Data and IPSOS unveil measurement of display

exchange4media Staff 18-January-2019

Campaign to be supported in first phase by outdoor and digital media drive

exchange4media Staff 26-December-2018

The 360-degree marketing campaign, planned for ZEE5's latest original show, will be outdoor and digital heavy

exchange4media Staff 19-December-2018

Conceptualised in-house and executed by Zenith Outdoors, the billboards bring to life the shows’ content theme and gives the audience a sneak-peek of what to expect when they tune-in

exchange4media Staff 24-October-2018

The campaign, carried out at Delhi and Bangalore Airports, commenced on October 1, 2018.

exchange4media Staff 17-October-2018

A 3-week campaign was launched to announce this offering on Outdoors, deploying a mix of media such as impact imagery sites, mall facades and digital screens

exchange4media Staff 17-September-2018

Noomi Mehta on the various aspects of OOH advertising and why it is crucial for brands

Dolly Mahayan 06-September-2018

Time Outdoor Monitoring tracks OOH spends, monitors outdoor campaigns and tracks the effectiveness of spends. The report is based on PAN India analysis across 42 cities

exchange4media Staff 28-August-2018

According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan 27-August-2018

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff 20-August-2018

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes

exchange4media Staff 24-July-2018

The campaign is inspired by the quintessential Mumbaikar – the one who is glamorous, yet price conscious.

exchange4media Staff 30-June-2018

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH conference, held in Gurugram on Wednesday

Anam Khan 23-March-2018