outdoor
lemma?blur=25

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of independence" programmatically

exchange4media Staff Aug 17, 2022 3:28 PM

digital ooh?blur=25

Many traditional billboards in cities like Mumbai are getting converted into DOOH, leading to the growth of this medium by leaps and bounds, say experts

Sonam Saini Jul 19, 2022 8:44 AM

Samsung?blur=25

The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations

exchange4media Staff Jun 16, 2022 11:44 AM

OOH?blur=25

As per industry estimates, the sector is expected to register a 12-15% growth as compared to the pre-pandemic levels

Sonam Saini May 17, 2022 8:45 AM

Zest Outdoor Logo?blur=25

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

Zest Outdoor OOH?blur=25

Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead

Anjana Naskar Feb 22, 2022 8:31 AM

OOH?blur=25

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

OOH?blur=25

A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players

Rasika Kiran Upasani Sep 22, 2021 8:52 AM

rajneesh bahl?blur=25

In his last assignment, Bahl was the National Head at Laqshya Media Group

exchange4media Staff Jun 23, 2021 8:31 AM

OOH?blur=25

Despite an approximate 50% degrowth in the industry this year, the industry is hopeful of reaching pre-covid levels of revenue since it was quicker on its feet this time around

Rasika Kiran Upasani Jun 16, 2021 9:15 AM

billboard?blur=25

Experts say that planning smarter with DOOH is the way forward for clients rather than dropping off OOH completely

Rasika Kiran Upasani Apr 7, 2021 8:12 AM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

OOH consumer behavior patterns?blur=25

OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase

Noel Dsouza Mar 15, 2021 8:32 AM

OOH owners on BOCs government ad policy?blur=25

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

ooh quarter filings?blur=25

After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings

Noel Dsouza Feb 17, 2021 8:44 AM

Dunzo-Brandscope?blur=25

Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic

exchange4media Staff Feb 8, 2021 3:15 PM