Platinum Outdoor executes OOH campaign for Being Human Clothing
Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim'
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Published: Oct 28, 2024 3:49 PM | 1 min read
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Platinum Outdoor, the outdoor specialised unit of Madison World, has executed a OOH campaign for Being Human Clothing, a fashion retail brand. Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim.’
“Platinum Outdoor strategically aligned the campaign with the pre-festive period, ensuring visibility across high-traffic zones. For planning, Platinum mapped media in proximity on the stores. The 12-day campaign is currently on across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH,” stated a press release.
Irshad Chippa, Associate Vice President West, Platinum Outdoor, commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”
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