ooh-campaign
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines
exchange4media Staff May 15, 2020 6:20 PM
Chaired by Tarun Katial, CEO, ZEE5, the grand jury came under one roof to determine which were the most meritorious OOH campaigns
exchange4media Staff Mar 5, 2020 8:39 AM
Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more
Noel Dsouza Jan 22, 2020 12:33 PM
Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image
Noel Dsouza Jan 15, 2020 9:26 AM
Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad
Noel Dsouza Jan 7, 2020 8:40 AM
Before the launch of the movie, Sony Pictures and its outdoor agency Raya Media leveraged a 3D outdoor display to grab eyeballs
Anjali Thakur Dec 30, 2019 8:07 AM
The company joined hands with Carat Media & Ambient India to launch the Digital Out-of-Home (DOOH) campaign, using ROOH capabilities
exchange4media Staff Dec 27, 2019 2:34 PM
The billboards have been erected in cities across the country including Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar
exchange4media Staff Dec 23, 2019 6:15 PM
Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns
Noel Dsouza Dec 10, 2019 9:14 AM
The campaign was executed by PrimeOutdoors and is running in over 20 cities across the country
exchange4media Staff Nov 2, 2019 4:00 PM
The campaign has been executed across pubs and cafes with TagTalk and in premium tech and business hubs with the newly launched real-time business DOOH network – Biztalk
exchange4media Staff Oct 31, 2019 3:42 PM
This OOH and digital media campaign will capture the live journey undertaken by a life-size billboard with the brand’s striding man logo exploring unchartered terrains and exotic locations in India
exchange4media Staff Oct 31, 2019 3:11 PM
The campaign will be rolled out across TV, Digital & OOH media in nine languages - Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali
exchange4media Staff Oct 21, 2019 11:28 AM
The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group
exchange4media Staff Oct 18, 2019 3:46 PM
This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP
exchange4media Staff Sep 30, 2019 11:34 AM
The agency used its in-house proprietary tool ‘SHARP’ to give the campaign high visibility
exchange4media Staff Sep 3, 2019 1:42 PM
The campaign, which ran for less than two months, reached more than 5.4 million people and was responsible for driving more than 1,300 store visits across seven Domino’s Pizza outlets
exchange4media Staff Aug 27, 2019 1:22 PM
The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time
exchange4media Staff Jun 7, 2019 1:35 PM
