ooh-campaign
Conceptualized by Leo Burnett, the campaign flagged-off on 8th February and immediately became viral on social media with about 1.9 million interactions
exchange4media Staff Feb 26, 2021 10:54 AM
The digital out of home campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with the flight schedule
exchange4media Staff Feb 23, 2021 12:36 PM
Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move
exchange4media Staff Feb 22, 2021 1:58 PM
The OOH campaign is a part of their 360-degree campaign for the jewellery brand's newest offering
exchange4media Staff Feb 22, 2021 11:28 AM
Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium
Noel Dsouza Jan 5, 2021 8:52 AM
The campaign has been carried out in top metros - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad and Ahmedabad
exchange4media Staff Jan 3, 2021 6:00 PM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
The OOH campaign for Spotify’s ‘#2020Wrapped, on a good note’, conceptualized by Leo Burnett. showcases audio stories on data and trends of India’s streaming habits
Noel Dsouza Dec 11, 2020 7:53 AM
The OOH campaign is part of Tanishq’s 360-degree marketing plan for their new festive collection Ekatvam and will be displayed for a month
exchange4media Staff Nov 6, 2020 5:07 PM
The Patna High Court has approved a petition filed by the OOH agency for allowing rooftop media to be used for political campaigns
Noel Dsouza Oct 27, 2020 1:21 PM
The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client
Noel Dsouza Sep 28, 2020 9:03 AM
We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers
Noel Dsouza Aug 10, 2020 8:23 AM
The strategic partnership utilized Elevision’s premium network of large format digital screens & Lemma’s programmatic DOOH platform
exchange4media Staff Jul 21, 2020 1:57 PM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
Bus queue shelters in Delhi were decked with a message reminding people to stay indoors as much as possible & thanking those on the frontlines
exchange4media Staff May 15, 2020 6:20 PM
Chaired by Tarun Katial, CEO, ZEE5, the grand jury came under one roof to determine which were the most meritorious OOH campaigns
exchange4media Staff Mar 5, 2020 8:39 AM
Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more
Noel Dsouza Jan 22, 2020 12:33 PM
Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image
Noel Dsouza Jan 15, 2020 9:26 AM
Ecosys OOH has taken on the outdoor duties for Mayo Clinic to spread the brand’s message of being the preferred destination for patients seeking healthcare abroad
Noel Dsouza Jan 7, 2020 8:40 AM
