Statiq launches hyperlocal OOH campaign in Hyderabad, Chennai and Kerala

Statiq, a EV charging network provider, has launched a hyperlocal EV campaign across Hyderabad, Chennai and Kerala.

“The campaign is designed to build public awareness of Statiq’s growing presence in South India through consistent visibility, thought leadership, and local storytelling. Statiq now boasts a live network in urban and semi-urban markets, with hundreds of chargers strategically located at malls, hotels, fuel stations, and highways—including FLUX DC fast chargers and AutoCharge-enabled points. The user experience is enhanced by the Statiq app, which offers features like Route Planner for trip optimization, Statiq Wallet for seamless payments and rewards, and real-time charger availability, making EV ownership easier, faster, and more rewarding,” stated a press release.

Akshit Bansal, Founder & CEO, Statiq, said, “Our Hyperlocal EV Campaign is about making EV infrastructure a reality for everyone in South India, especially in regions that have so far remained unconnected. We’re focused on bridging the gaps and ensuring that reliable, accessible charging is available not just in major cities, but across towns and emerging areas as well. As India moves towards clean mobility, we at Statiq are dedicated to deepening EV penetration and making every part of India truly EV-friendly and accessible.”

Raghav Arora, Co-Founder & CTO, Statiq, added, “Statiq’s strength lies in our ability to innovate for India’s unique needs. From FLUX fast charging to hyperlocal app features, we’re ensuring that every use enjoys a seamless, tech-driven charging experience. Our vision is to power the next wave of EV adoption across real India, one city at a time.”

The Statiq City Awareness Drive deploys a robust mix of campaign assets, including billboards and hoardings across Hyderabad, Chennai, and key Kerala cities (Kozhikode, Ernakulam, Thrissur and Thiruvananthapuram) to showcase local flavor and drive app engagement; standees at charging stations for on-site visibility; creative print materials like origami fans in Delhi for sustainability messaging and bookmarks distributed via Instamart grocery orders; localized digital ads on platforms such as Meta and Google with city-specific sign-up codes; targeted WhatsApp campaigns and hyper-localized push notifications to boost charger utilization; in-app content through Statiq Buzz highlighting new launches and features; and influencer collaborations with local creators in Tamil, Telugu, and Malayalam to produce relatable, regional content focused on ease-of-use and discovery.

With this campaign, Statiq is not only strengthening its position as India’s most accessible and trusted EV charging network but also empowering communities across South India to embrace clean, sustainable mobility. As EV adoption accelerates, Statiq remains dedicated to delivering user-centric solutions, expanding its footprint, and supporting India’s journey towards a greener future.