Radio Mango's new campaign celebrates school reopening season

The ‘Back to School’ campaign adds to Radio Mango’s growing portfolio of hyper-local initiatives that balance entertainment with cultural insight

by e4m Staff
Published: Jun 11, 2025 4:28 PM | 1 min read

Radio Mango, Kerala’s FM station, launched a campaign titled “Back to School” to mark the state’s much-loved school reopening season. Across Kerala, the season is celebrated with festive spirit, reflecting the strong emotional and cultural importance of education in a state known for its high literacy rate.

The campaign featured celebrated personalities from various walks of life returning to their alma maters, including director Tharun Moorthy, actress Meenakshi Anoop, actor Unni Lalu, and playback singers Kailash Menon and Ashima Manoj. These well-known names revisited their school campuses, reconnected with former teachers, interacted with current students, and shared candid stories from their school days.

From tales of childhood mischief to moments of inspiration, each visit was crafted into engaging on-air capsules and digital content, amplifying the campaign’s reach through Radio Mango’s multi-platform presence. The initiative resonated strongly with listeners and online followers, reinforcing the brand's position as a platform that celebrates happiness, shared values, and community storytelling.

“In Kerala, the first day of school is a collective celebration. We tapped into this cultural moment by bringing in voices the public already loves, making it both nostalgic and highly relatable,” said a spokesperson from Radio Mango. “It’s content rooted in emotion, yet it also delivers visibility and engagement for our partners.”