kerala
Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan
e4m Desk Jul 15, 2026 11:25 AM
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
Imran Fazal Jul 14, 2026 9:27 AM
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"
Imran Fazal Jul 13, 2026 5:52 PM
The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient
Imran Fazal Jul 13, 2026 5:13 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
The auditions will be conducted across 14 districts, starting from June 20th
e4m Staff Jun 19, 2026 7:28 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Anand Shankar was previously with Balaji Telefilms as Sales Lead - South & East
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data
Imran Fazal May 22, 2026 2:17 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Ganapathy Viswanathan May 18, 2026 11:23 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
The company has argued that DD Free Dish’s continued operation in an unencrypted, non-addressable format is “arbitrary and discriminatory
e4m Staff Mar 31, 2026 2:07 PM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
The ‘Why Not’ campaign highlights situations where women step into spaces traditionally assumed to belong to men
e4m Staff Mar 9, 2026 11:36 AM
Apart from an endorsement roster that includes Gillette, BharatPe, Dream11, Puma, SG and Haeal, Sanju Samson is Kerala Blasters FC’s ambassador too
MIB has confirmed that BARC has initiated a forensic investigation through an independent agency into the conduct of its senior personnel involved in the case
The unfolding investigation comes at a sensitive time, with the MIB already reviewing the country’s ratings framework
e4m Staff Dec 17, 2025 3:30 PM
BARC India has said that it will stay committed and accountable towards the stakeholders
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
Investigators have recovered WhatsApp chats and call logs showing BARC employee sharing advance viewership numbers and acknowledging payments
e4m Staff Nov 27, 2025 2:05 PM
Kerala BJP state president Rajeev Chandrashekhar alleged that the channel ran false and misleading reports linking his name to a controversial land deal
e4m Staff Oct 30, 2025 3:07 PM
The winning brief came from Bingo!, the packaged snacks brand from ITC Foods, which sought innovative packaging for its festive gift packs
The campaign will run on digital and outdoor platforms across Kerala throughout the festive season
e4m Staff Sep 5, 2025 11:23 AM
Eastern has launched a visually compelling brand film that chronicles the inspiring journey of Veeyapuram village and Village Boat Club
e4m Staff Aug 29, 2025 3:54 PM
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
Pooja Yadav Aug 29, 2025 8:55 AM
Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps, and e-commerce, say industry experts
Pooja Yadav Aug 26, 2025 9:13 AM
The campaign has been conceptualised and crafted by Thought Blurb Communications
e4m Staff Aug 21, 2025 12:14 PM
Statiq launches hyperlocal OOH campaign in Hyderabad, Chennai and Kerala
e4m Staff Jun 23, 2025 3:47 PM
The ‘Back to School’ campaign adds to Radio Mango’s growing portfolio of hyper-local initiatives that balance entertainment with cultural insight
e4m Staff Jun 11, 2025 4:28 PM
The agency took home a string of accolades across both shows, continuing a remarkable run that began last year when it became the first South Indian agency to win a Grand Prix at the Abbys
e4m Staff May 28, 2025 5:05 PM
The newly established AKEF committee has outlined key milestones to drive Kerala's esports ambitions, including a football esports championship, etc.
e4m Staff Mar 20, 2025 12:54 PM
Two individuals have been arrested for operating websites that illegally streamed copyrighted content
e4m Staff Mar 19, 2025 2:53 PM
MLAs, District Collectors, Mayors, and senior police officials will share their 2025 resolutions exclusively on Club FM this New Year's Day
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
Jagruti Verma Dec 26, 2024 9:16 AM
To thrive in Kerala, brands must embrace its diverse hyper-local cultural nuances, where each region is a unique market of its own, shared industry players
Jagruti Verma Dec 20, 2024 2:05 PM
By joining forces with Kerala Blasters FC, the brand is poised to connect with a larger, younger audience, the company said
e4m Staff Oct 18, 2024 5:40 PM
This year’s campaign reached 30 colleges and youth hangouts, inviting participants to showcase their skills in stand-up comedy, musical comedy, improv, and more
e4m Staff Oct 10, 2024 5:44 PM
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
As part of the collaboration, Polycab will showcase its branding during the matches and the KBFC logo will be incorporated in all product collaterals, in-shop, and outdoor campaigns
e4m Staff Sep 16, 2024 4:58 PM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:25 AM
Radio Mango has released a tongue-in-cheek direct mailer to advertisers and stakeholders across Kerala
e4m Staff Sep 12, 2024 3:16 PM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Aug 22, 2024 12:41 PM
Kerala Police is the first law and order authority to react to Meta’s announcement to allow alcohol and real-money gambling ads
e4m Staff Aug 22, 2024 12:16 PM