kerala
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
Sandhi Sarun Aug 26, 2026 9:11 AM
With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers
Sandhi Sarun Aug 24, 2026 9:32 AM
The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case
Imran Fazal Aug 20, 2026 7:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Onam offers brands a powerful combination of tradition, family, celebration, community and consumption
Ganapathy Viswanathan Aug 17, 2026 11:56 AM
Broadcasters, publishers and radio networks report healthy advertiser sentiment despite inflationary and geopolitical headwinds
Sandhi Sarun Aug 5, 2026 8:39 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
Brands are allocating 40-70% of festive budgets to digital, while OOH and creator partnerships gain prominence this Onam
Sandhi Sarun Aug 3, 2026 9:10 AM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama
Sandhi Sarun Jul 27, 2026 9:28 AM
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
Imran Fazal Jul 27, 2026 9:07 AM
While vacating the interim protection granted earlier this year, the court observed that the methodology adopted for measuring television ratings falls squarely within the government's policy domain
Imran Fazal Jul 24, 2026 7:14 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the policy permits it to continue as a marketing tool
Imran Fazal Jul 21, 2026 4:31 PM
Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan
e4m Desk Jul 15, 2026 11:25 AM
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
Imran Fazal Jul 14, 2026 9:27 AM
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"
Imran Fazal Jul 13, 2026 5:52 PM
The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient
Imran Fazal Jul 13, 2026 5:13 PM
The campaign is based on two concepts: the first version is based on ‘Legends of Onam’ and the second version is based on ‘Unspoken Onam Ritual’
BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection
Imran Fazal Jul 1, 2026 6:22 PM
The auditions will be conducted across 14 districts, starting from June 20th
e4m Staff Jun 19, 2026 7:28 PM
AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court
Imran Fazal Jun 19, 2026 3:00 PM
Anand Shankar was previously with Balaji Telefilms as Sales Lead - South & East
MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations
Imran Fazal Jun 6, 2026 9:58 AM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
The latest development comes close on the heels of BARC's decision to resume publishing news television ratings from June 11, without including landing page data
Imran Fazal May 22, 2026 2:17 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Ganapathy Viswanathan May 18, 2026 11:23 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
The company has argued that DD Free Dish’s continued operation in an unencrypted, non-addressable format is “arbitrary and discriminatory
e4m Staff Mar 31, 2026 2:07 PM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
The ‘Why Not’ campaign highlights situations where women step into spaces traditionally assumed to belong to men
e4m Staff Mar 9, 2026 11:36 AM
Apart from an endorsement roster that includes Gillette, BharatPe, Dream11, Puma, SG and Haeal, Sanju Samson is Kerala Blasters FC’s ambassador too
MIB has confirmed that BARC has initiated a forensic investigation through an independent agency into the conduct of its senior personnel involved in the case
The unfolding investigation comes at a sensitive time, with the MIB already reviewing the country’s ratings framework
e4m Staff Dec 17, 2025 3:30 PM
BARC India has said that it will stay committed and accountable towards the stakeholders
With questions swirling around how ratings were influenced, sensitive data was accessed and money used to distort audience metrics, industry experts warn of deeper weaknesses and blind spots
Aditi Gupta Nov 28, 2025 9:09 AM
Investigators have recovered WhatsApp chats and call logs showing BARC employee sharing advance viewership numbers and acknowledging payments
e4m Staff Nov 27, 2025 2:05 PM
Kerala BJP state president Rajeev Chandrashekhar alleged that the channel ran false and misleading reports linking his name to a controversial land deal
e4m Staff Oct 30, 2025 3:07 PM
The winning brief came from Bingo!, the packaged snacks brand from ITC Foods, which sought innovative packaging for its festive gift packs
The campaign will run on digital and outdoor platforms across Kerala throughout the festive season
e4m Staff Sep 5, 2025 11:23 AM
Eastern has launched a visually compelling brand film that chronicles the inspiring journey of Veeyapuram village and Village Boat Club
e4m Staff Aug 29, 2025 3:54 PM
Marketers are renewing Onam strategies, blending Kerala-led activations with diaspora-focused campaigns; FMCG, telecom, BFSI, e-commerce lead in media spends
Pooja Yadav Aug 29, 2025 8:55 AM
Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps, and e-commerce, say industry experts
Pooja Yadav Aug 26, 2025 9:13 AM
The campaign has been conceptualised and crafted by Thought Blurb Communications
e4m Staff Aug 21, 2025 12:14 PM
Statiq launches hyperlocal OOH campaign in Hyderabad, Chennai and Kerala
e4m Staff Jun 23, 2025 3:47 PM