The Hindu Group wins top honours at Kyoorius and ABBY Awards

The Hindu Group delivered a landmark performance at this year’s Kyoorius Marketing Awards, with its Written By Journalists campaign emerging as one of the most celebrated campaigns of the year.

Crafted by Talented, the campaign won the prestigious Black Elephant- the festival’s highest honour awarded to the single “Best of Show” entry across all disciplines and categories, recognising it as the finest work of the year.

Written By Journalists celebrates the power, credibility, and craft of journalism, the campaign highlighted why stories written by journalists continue to matter in an evolving media landscape.

The campaign also secured a Grey Elephant for Best in Discipline and a Concrete Elephant for excellence in strategy, effectiveness and execution, underscoring the campaign’s powerful storytelling, strategic depth and cultural relevance.

At the ABBY Awards, The Hindu Group emerged as the runner-up for Publisher of the Year and securing four metals - 1 Gold, 2 Silver and 1 Merit. The Hindu Written By Journalists campaign here too won Gold for reinforcing the enduring value of journalism in today’s media landscape.

The Group also secured silver awards for Stub The Habit, created by Ogilvy, recognised for its impactful communication on tobacco awareness, and Kerala for All, a Brand Solutions project done along with Kerala Tourism to promote accessible and inclusive tourism. In addition, The Hindu Made of Chennai, a city celebration campaign earned a Merit recognition.

Speaking on the achievement, L V Navaneeth, Chief Executive Officer of The Hindu Group, said, “We are delighted to be recognised at both the Kyoorius Marketing Awards and the ABBY Awards alongside some of the country’s most celebrated creative work. These honours reflect the strong collaboration between our editorial and business teams, along with our agency partners, in creating impactful storytelling and meaningful brand experiences that truly connect with audiences. The recognition reaffirms our commitment to building ideas that are both creatively compelling and strategically effective.”