The Hindu wins big at IAA Olive Crown Awards 2026 for purpose-led campaigns

The Hindu has been honoured at the prestigious IAA Olive Crown Awards 2026, with three of its campaigns: Silver for “The Last Pack” – a campaign for World Wildlife Day, Gold for both “Glacier Melts Felt”, a communication for World Water Day, and “Stub The Habit”, an initiative for World No Tobacco Day, emerging as winners in the Press Corporate category. All the three campaigns have been conceived by Ogilvy.

Organised by the India Chapter of the International Advertising Association (IAA), the Olive Crown Awards recognise and celebrate creative excellence in communicating sustainability and environmental responsibility through advertising and media.

The winning campaigns stood out for turning complex environmental and social issues into tangible, personal experiences for readers. Glacier Melts Felt, created for World Water Day, translated glacier loss into physical print by publishing ads that matched the actual size of ice melt, making the impact of climate change visible and immediate. The Last Pack, developed for World Wildlife Day, drew a direct link between biodiversity loss and everyday life by showing how disappearing species lead to the loss of familiar foods, bringing extinction to the reader’s plate. Stub The Habit, launched on World No Tobacco Day, used a newspaper sleeve designed like a cigarette to disrupt daily routine and highlight the tangible cost of smoking, transforming a simple morning ritual into a moment of reflection and behavioural change.

Speaking about this, L.V. Navaneeth, CEO, The Hindu Group said, “We are honoured to be recognised for our purpose-driven initiatives at the IAA Olive Crown Awards. At The Hindu, we believe journalism and communication must not only inform but also inspire change, while sparking meaningful conversations around priorities that shape our collective future. These campaigns reflect our commitment to amplifying critical environmental concerns and encouraging more responsible behaviour.”